Business has blown up for Adelaide-based ‘made-to-fade’ tattoo brand EasyTatt Ink Co since they started advertising on TikTok. On October 17, 2023, EasyTatt posted a TikTok video of a man’s arm. That arm provided a canvas to showcase how the brand’s temporary and semi-permanent tattoos work, from the application process – it’s invisible, organic and… Read more »
Building an online presence can be one of the most difficult and daunting tasks for many entrepreneurs trying to grow their businesses. Where do you start? What applications do you need? How do you even know what to put in it? Joanne Tapodi, Branding and Squarespace expert share her top tips for levelling up… Read more »
Content marketing continues to prove its resilience in the ever-shifting landscape of digital engagement. The art of crafting compelling narratives endures as a cornerstone for content creators. Our resident SEO authority Nick Brogden, the founder of Earned Media, shares his expertise on content marketing and imparts essential guidance for small and medium-sized businesses seeking to… Read more »
Building and maintaining a strong online presence is crucial for businesses today. While social media platforms like Instagram are often associated with visually engaging content and connecting with followers, they also provide the perfect opportunity to collect email addresses explains social media expert Amani Youssef. A super easy yet underused Instagram story sticker called… Read more »
Despite the many claims and predictions of long-form content’s demise through the years, marketers, copywriters, and content creators can confirm that it’s still alive and not going away any time soon. SEO expert Nick Brogden, the founder of Earned Media, chimes in to explain why long-form content is not dead and what SMBs should… Read more »
In the dynamic landscape of modern business, advertising has emerged as the linchpin for growth. Whether you run a small startup or a well-established enterprise, the importance of effective advertising cannot be overstated. It’s the catalyst that propels your brand forward, engages your target audience, and ultimately drives revenue, explains social media and digital… Read more »
As the year comes to a close, it’s important for businesses to reflect on their social media strategies and focus on key marketing dates to close the year, explains Amani Youssef, CEO of So Social. Upcoming social media key marketing dates include: Black Friday and Boxing Day. Black Friday marks the beginning of the… Read more »
If you hear the term SEO and inwardly cringe, you are not alone, writes SEO strategist Simone Pavils but there are some quick fixes you can put in place that will immediately have an impact. When it comes to boosting your website’s search engine optimisation (SEO), navigating through all the advice available online can… Read more »
As the end of the year approaches, business owners must prepare to face a unique set of obstacles. In contrast to last Christmas, when consumers were eager to splurge, the current economic landscape presents a challenging road ahead. With an elevated cash rate not seen in a decade and the highest inflation experienced in… Read more »
In December 2022, Google rolled out a major update to its search algorithm that prioritises websites demonstrating experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). Google’s update was designed to help the search engine better surface high-quality, reliable content for users, and it’s already proven to impact how businesses rank in search results significantly, explains SEO expert… Read more »
As we look towards a new financial year, many of us will be mapping out budgets and forecasting for the year ahead. This is a time to tap into what’s worked and what hasn’t, and look at investments that have the potential to yield an impressive ROI, says digital marketing and Google Ads expert… Read more »
In the ever-evolving digital landscape, what used to work one day is often replaced by something new the next. The emergence of TikTok as a popular social media platform and the increasing need for constant video content has influenced how we create and consume online content. This shift has created new opportunities for brands… Read more »
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