thought leader

Do you want to be a thought leader? Here is how to write pieces that pack a punch

- October 8, 2021 3 MIN READ

Small businesses are the backbone of the Australian economy but many small business founders dismiss their ability to position themselves as subject matter experts and ‘thought leaders’ who can enhance and add to wider industry debate and media commentary, Kathryn Van Kuyk, co-founder and co-CEO, Media-Wize Thought leadership is often left to big businesses and innovative… Read more »

Google search

Could the latest Google changes impact your business? If your website is not up to scratch, then yes!

- September 27, 2021 4 MIN READ

Google’s latest round of changes could impact many small businesses, particularly those with slow or unresponsive websites, according to a local expert. Kynan Albassit, founder of the Australian Institute Of Internet Marketing Services, a digital marketing thought leader, says when Google changes the way it does things, it usually impacts businesses in a big way.… Read more »

SEO will help your website rank

Try these top five tips for mastering organic search

- August 24, 2021 4 MIN READ

We all know that SEO is constantly evolving, which is why it’s such a fertile (if confusing) industry – it’s pretty hard for small business owners to keep track of the changes on top of *everything* else you’re juggling. So, you outsource, writes Crystal Wong, founder of SEO consultancy Skyblue Search. Given that 90% of websites… Read more »


Is ResTech the missing link in your marketing arsenal?

- August 18, 2021 3 MIN READ

The global pandemic has changed the way businesses have had to operate and pivot to new ways of working and thinking.  These pivots have altered the forecasted growth across many industries – leaving marketers with a unique challenge in learning to understand the shifts in sentiment. This results in re-adjusting strategies, often on the fly,… Read more »

you've got email

Why emails have a whole new etiquette post COVID-19

- June 10, 2021 3 MIN READ

As someone who has been running a successful PR and marketing company through the rise of the internet and advent of high-speed communications, I’ve experienced first-hand the impact and success gained from mastering written communication skills, writes Sharon Williams founder of Taurus Marketing. Through COVID-19 and the move to remote workplaces, we’ve seen a sharp… Read more »


Why you should be worried about Google’s latest update

- May 28, 2021 3 MIN READ

Did you know the latest Google algorithm update has been fast-tracked and is currently being rolled out? This update is huge and will impact all unprepared businesses who have websites, due to Google further changing how they rank web pages within search results, writes Adam Boote, Director of Digital and Growth at digital marketing service… Read more »