DIY PR
Features

Want to do your own PR? Read this first

- February 28, 2020 4 MIN READ

A journalist friend of mine recently received an email from someone who was pitching their product or services. This person wasn’t a PR agent but was doing their own PR. The email was written in the third person and boasted that the writer was something of a genius. The email read something like: ‘Joe Bloggs… Read more »

Features

Why you should build a personal brand alongside your business

- February 12, 2020 2 MIN READ

Every business owner should have a personal brand on social media because customers and clients connect with people, not products and services. It’s important for business owners because increasingly customers want to know the people behind the product. Consumers naturally trust individuals more than companies and organisations and feel more comfortable purchasing products from people… Read more »

Features

Don’t let your content marketing be lazy

- February 10, 2020 2 MIN READ

According to the Content Marketing Institute, 70 per cent of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58 per cent) and those without any type of strategy (56 per cent, 2015). To keep up with this frantic demand for content, it is… Read more »

Features

How small businesses can nail paid search

- December 4, 2019 4 MIN READ

Despite search marketing being one of the quickest and most productive ways for companies to acquire new customers, rising costs and Google’s 88 per cent market share dominance in the space can make it challenging for small and mid-sized businesses with limited ad budgets and less big-name credibility to take full advantage. This requires business… Read more »

Digital

7 tips to nail your email strategy

- November 12, 2019 3 MIN READ

Whether you’re a retail store or B2B solution, getting your email marketing strategy right can be one of your greatest sales and engagement drivers. In fact, a recent report by Validity Inc. found there is a direct correlation between email marketing and business’ bottom-lines — essentially as your email numbers improve, so does revenue. The… Read more »

Digital

From keyword to local search, good SEO leads to business success

- November 8, 2019 3 MIN READ

Whether you’re just starting out or have been running your business for a while, good visibility on search engines like Google is critical to your commercial success, writes Yellow Online’s executive general manager, James Ciuffetelli. Increasing your website traffic through effective search engine optimisation (SEO) matters for businesses of all sizes. But we understand that… Read more »