Features

Why video is the future of marketing

- June 18, 2020 2 MIN READ

Like virtually every other industry since the turn of the millennium, marketing has been in a state of flux and disruption as practitioners grapple with applying traditional marketing principles in the digital age, writes Nick Morgan co-founder of Vudoo. Now that we’re two decades into the 2000s, we’ve seen enough of the evolution of media… Read more »

Features

Why your business needs to be on social now more than ever

- June 4, 2020 2 MIN READ

With rapidly changing market conditions due to COVID 19, communicating with customers via social media has never been more important, writes social media guru Carissa Hill. It is imperative business owners embrace the instantaneous nature of social media to keep stakeholders and clients informed. Every business owner should have at least a pinned post on… Read more »

Features

What COVID-19 has taught me about building a robust business

- May 25, 2020 4 MIN READ

The landscape is shifting under our feet. COVID-19 has accelerated the digital transformation we have been dragging our steps on. You have probably already seen the meme going around asking the question who led the digital transformation of your business with COVID-19 as the answer!,writes Sara Berry, founder of Marketing Sense. As a marketing coach… Read more »

Features

7 post-pandemic digital marketing tips you don’t want to miss

- May 22, 2020 3 MIN READ

Many businesses are experiencing unplanned downtime due to the pandemic. And, while restrictions are starting to lift, this is a great opportunity to review your existing digital marketing strategy and prepare for the new-normal, writes digital marketing expert Russell Easther. During the lockdown consumers have been turning to digital more and more, therefore digital marketing… Read more »

Features

How to remain customer-centric during COVID-19

- May 8, 2020 3 MIN READ

The impact of COVID-19 has undoubtedly changed the way we live, work and interact. Many businesses, both big and small, are feeling the effects of the pandemic and as a result, they’re adapting. Whether it’s their marketing strategies, product offerings or new technologies — they are pivoting, and pivoting quickly, writes Kat Warboys, Head of… Read more »

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Digital

Video Power: Giving social media what it wants

- May 1, 2020 3 MIN READ

Video is becoming more and more needed by business owners if you want to maximise the reach you can get from social media platforms. Businesses who have jumped on the video bandwagon during the Covid-19 crisis have seen great results with using video, writes social media expert Nicola Moras. For instance, we’ve seen Chris Hemsworth… Read more »

Digital

Is your SEO keeping up with COVID-19’s new normal?

- April 15, 2020 3 MIN READ

COVID-19 has changed life, work – and search. Smart businesses are adapting their SEO to capitalise on new opportunities and prepare for the next normal that is likely to be different from the one that existed just four months ago, writes Harry Sanders founder of SEO marketing agency StudioHawk. Internet use has surged due to… Read more »