Four years ago, Cassie White never dreamed she would be running her own successful small health business. At the time she was working full-time as a health journalist on a glossy magazine and today she is a personal trainer and yoga coach. Cassie says she was feeling really dissatisfied with her job in 2013. “I worked in a… Read more »
Finding the right staff for your small business doesn’t have to be a daunting challenge, even when you don’t have the resources and budget that bigger businesses have. Be transparent and open about what you’re looking for in a new hire with others who are involved in the hiring process. Find common ground and work… Read more »
If we take business performance and success seriously, we need to know how it’s performing, and not just guess or assume. And that means measuring. But too many small businesses think this means measuring staff. The idea is that when staff are measured, they perform better. And when staff perform better, the business performs better.… Read more »
Stories in small business has become, for want of another term, ‘big business’. Ultimately using authentic and appropriate stories helps your message be understood and remembered both by customers and in the press. What’s more, stories have the power to increase engagement, buy-in and trust …all critical components in small business when you are attempting to… Read more »
Small businesses are always looking for new ways to grow or promote their products, services or offering. And events help us do just that. Hosting an event is a great way to promote your business to an existing or new audience. By providing customers with a tangible experience and face-to-face interaction with your brand, events… Read more »
What exactly is marketing and branding? Marketing may contribute to a brand (whether good or bad), but the brand is bigger than any individual marketing campaign. Your brand is what stands the test of time after marketing has stampeded through the room. Whereas branding is the memory that comes to mind to the public about… Read more »
Have you flirted with the idea of taking your small business to China? With almost 1.5 billion people and an increasing desire for Australian commodities, the reason is obvious. The potential revenues are tempting but given some high profile failures, this market is not for the faint hearted. To minimise your risk and avoid common… Read more »
There is a lot to do when you are working in a small business. Whether it is your own business or you are working within a company, there is always an endless list. People expect a lot of you and there are a mountain of tasks vying for your attention. Yet it is also important to… Read more »
From small business conception, small business owners are faced with making ongoing decisions with the daunting reality that the outcomes can impact future growth and expansion. These can be small scale day-to-day such as capitalising on recent successes. Or they can be more big picture such as using economies of scale to boost your profit… Read more »
According to research conducted by Nielson, global consumers are willing to put their money where their heart is. Online consumers are becoming fast attracted to purchasing products and services that facilitate positive environmental and social impacts. Here are five interesting findings that illustrate why global consumers are favouring more ethical small businesses. People will pay more Fifty-five… Read more »
There is sometimes an assumption that the tech industry is an unstoppable gravy train, pulling in at millionaire station for every first-time founder. While many stereotypes have a basis in fact, that basis can often prove fast and loose. Sometimes stereotypes offer genuine insight, other times they simply serve to lead you into a false sense… Read more »
Nearing my two years in business milestone, I can honestly say that I underestimated just how mentally taxing running my own business would be at times. I’ve experienced terrible bouts of insomnia, spending all night staring at the ceiling, feeling lost and alone. Then there are the days when everything goes wrong and I’ve thought,… Read more »
Weekly business news and insights, delivered to your inbox.
