Growth

How to drive business growth in 2021

- December 2, 2020 3 MIN READ

The film The Matrix introduced us to a reality we could have never imagined and in 2020, COVID-19 did the same. Here entrepreneur and business leader, Melanie Power discusses the advice she’s sharing with her global community of accounting professionals and small business owners on how best to navigate this new digitally-driven reality. Who like… Read more »

sales success
Growth

How to make Black Friday a sales success

- November 24, 2020 2 MIN READ

The 2020 sale season is full steam ahead with the busiest shopping days of the year just around the corner. There has truly never been a better year for small businesses to hop on the Black Friday bandwagon. With record numbers of consumers now shopping online, there is currently a huge opportunity at play for… Read more »

holiday sales
Growth

3 things retailers need to get right this holiday season

- November 6, 2020 3 MIN READ

From lockdowns to e-commerce booms, retailers have had a challenging year in 2020. As we approach the end of the year busy season for retailers, many questions remain over how this holiday period will compare to those of previous years, writes Jason Toshack, General Manager ANZ at Oracle NetSuite. It’s all about perspective The outlook… Read more »

frictionless ecommerce
Finance

How to reduce friction in your customers’ journey

- October 20, 2020 3 MIN READ

About seven in every ten online shoppers (69 per cent) will add something to their cart and then leave without ever purchasing it.  While some of that may be down to uncontrollable consumer cold feet, much of that cart abandonment can be avoided with just a few small payment optimisation tweaks, writes By Mac Wang,… Read more »

Business Advice

How to drive traffic on social media

- October 16, 2020 2 MIN READ

Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. So, how do you compete with all of this global foot traffic? A measured approach Whilst social media should be essential to your marketing mix, you do… Read more »

Digital

9 marketing tips that will improve your small business

- September 16, 2020 5 MIN READ

Updated 16 September 2020. Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be… Read more »

change
Features

4 powerful reasons to embrace change

- August 25, 2020 2 MIN READ

Business owners hoping for a return to normalcy for the world and their business are likely to be left behind as other Australian companies turn to innovation to survive and thrive, writes Claire Wilson, head of the Alternative Board. After the old playbook had to be thrown out, at The Alternative Board we’ve seen several… Read more »

Digital

5 digital hacks for small business owners

- August 24, 2020 3 MIN READ

Small business owners are often burnt out and stretched thin from their multitude of tasks. Here are a list of five digital hacks to help you streamline work and even automate some processes using tools or apps. Our 5 best hacks to get you back on track Schedule social media posts in advance Social media… Read more »