How to identify a gap in the market and turn it into a successful business, from someone who did just that!
My ‘a-ha! moment’ came over lunch with friends. I was seven months pregnant and had to settle for ordering sparkling water due to a lack of non-alcoholic options, whilst my friends all enjoyed a spritz! writes Sophie Heatley founder of Yes You Can. It was during that moment that I realised there wasn’t an option… Read more »