Features

5 clear-cut steps to ace in sales

- April 26, 2017 3 MIN READ

Without sales you have no business. And for most starting a new business there are often no funds to employ a sales team. As well as the CEO, CFO, designer, bookkeeper, marketing guru, etc., you also need to become the sales authority in your business. You may have full confidence in your product or service… Read more »

Features

What can you do about late payments?

- April 26, 2017 3 MIN READ

Late payments are an increasingly hot topic. Many small businesses aren’t able to hire staff, improve their business or grow fast due to a cash flow gap. So, why do late payments matter? Because when a large business takes advantage of its market power to unilaterally extend or delay payments to its SME suppliers it… Read more »

Features

Dynamic Duo: key to a strong partnership

- April 24, 2017 3 MIN READ

Many small businesses often emerge from a business partnership. Working alongside a business partner can be likened to a marriage. Just like a marriage there can be a honeymoon period, where everyone is in love with the romance of your new, blossoming business idea… And then reality hits. Things get a bit stressful. Work picks up… Read more »

Features

How to keep customers coming back

- April 24, 2017 3 MIN READ

Perhaps you’ve invested time and money into developing a website to promote your small business but your visitors aren’t being converted into paying customers. Even worse, some of your potential customers are leaving without even exploring what you have to offer. Here are some of the most common problems that cause this and how to fix… Read more »

Features

“I started my business with $100”

- April 21, 2017 3 MIN READ

Ten years ago, Monique Milenkovic was working as a HR Manager and never dreamed she would be running a budding cupcake empire. With the likes of Fifi Box, Danni Minogue and Chrissy Swan obsessed with her cupcakes, Monique went on to found one of Melbourne’s top destinations for cupcakes. Monique started The Cupcake Queens in… Read more »

Features

Why is 3pm Wednesday the best time to use Facebook Ads?

- April 20, 2017 3 MIN READ

Many industry professionals will give you very black and white answers about the best time to post on Facebook and turn on your ads. However, although there are some general metrics to be aware of, there is no universal answer to this question or a one-size-fits-all approach. Complications with Facebook Firstly, Facebook’s algorithms are quite… Read more »

Features

How to be a successful leader in your small business

- April 20, 2017 3 MIN READ

Quite a few words come to mind when you think of an entrepreneur or someone working in small business. Successful, dynamic, ability to take risks, and many more. Unfortunately, according to the Australian Bureau of Statistics, six out of ten entrepreneurs who start businesses in Australia crash and burn within the first three years. So,… Read more »

Features

These tips will help protect your brand

- April 18, 2017 3 MIN READ

We know that in today’s competitive marketplace just offering a great product or service will no longer cut it. For a business to be successful, a fantastic product must also be paired with a fantastic brand to represent it. When you are just starting out as a small business owner, conceptualising, establishing and implementing measures… Read more »