Online design solution, Canva, has added a new end-to-end video feature to its creative product to allow everyone the ability to design and create PR quality video with ease. The design giant believes the new features will help more small businesses get noticed online.
The new Canva Video Suite is free to Canva users and will allow intuitive editing, recording, and collaboration features. Users can explore thousands of customisable video templates, and an extensive media library across the platform.
Video content delivers engagement
“One of Canva’s guiding principles is to make complex things simple, and our new Video Suite will allow everyone to unlock the power of video, whether that’s to market their business, make engaging social posts, or express their creativity,” said Rob Kawalsky, Head of Product at Canva.
“Video is increasingly important in the workplace and online, but traditional tools have been too difficult, expensive, or limited for most to use. Almost everyone creates visual content in today’s world, and we have re-imagined video creation and editing to meet this reality.”
Intuitive video editing and recording for Everyone
Canva makes it simple to get started on almost any type of video for work or play, offering templates that span online platforms like TikTok Ads, YouTube Sets, workplace and business videos, plus fun templates for Halloween, New Year, and other celebrations. Anyone can easily create and customize videos with new features that include:
Scene-Based Editor: Canva simplifies video creation with a scene-based approach that feels familiar to building presentation slides, to eliminate the learning curve.
Single Layer Timeline on Desktop and Mobile: Scenes can easily be re-ordered, lengthened, or split using the timeline, to turn individual scenes into a story. Cinematic transitions enable a perfect flow between segments, and editing is optimized for mobile apps and browsers, removing the need for powerful hardware.
Multiple Audio Tracks: the timeline now supports multiple audio tracks, whether uploaded to Canva or dragged from the media library, to enhance videos with music, sound effects, and narration. Canva Pro subscribers can access 27,000 royalty-free tracks through a partnership with Epidemic Sound, with thousands of new sound effects set to be available in November.
Screen and Camera Recording: users can now record footage from a camera, screen, or Chrome tab, perfect for video messages and tutorials.
Animation Combinations: Choose from an updated selection of animations to transform text, visual elements, or full pages, in a few simple actions. Animation Combinations, set to be launched in the coming weeks, will apply context-specific animations to every element in a scene at once, for the perfect balance.
Streamlining the creation process
According to a recent study by Canva, 68 per cent of people say that video is becoming more important in the workplace, and 53 per cent of workplace teams have created video content in the past 18 months. Canva streamlines group video projects with real-time collaboration, allowing team members to add comments, assign actions, and work on the same scenes simultaneously.
Pro and Enterprise customers can manage logos and fonts through Canva Brand Kits that help everyone create on-brand content every time. Instant Styles and Themes allow brand colours to be applied to any video template in a couple of clicks, and Magic Resize means videos can be reformatted in an instant — making it easy to convert between platforms, like a YouTube Ad to a TikTok post, without starting from scratch.
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