Founded in 1967 by the Hermans family, Hermans of Horsham is a homewares store selling a vast array of kitchenware, tableware, giftware and collectables. In the fifty years that it has been in operation, the family business has seen considerable changes.
“Originally we concentrated on things like occasional furniture, wallpapers. We did a little bit of paint. Curtains started very early on in the day,” says owner Ray Hermans. “These days we don’t sell so much of that sort of product for obvious reasons. We’re more of a kitchen, homewares and gift store.”
In a shifting market, Hermans has been providing services to the Horsham area and wider community for decades.
“People know Hermans of Horsham as being a diverse store that’s always up for offering something a little bit different. Over the last 50 years, there’s been other stores. They’ve come, they’ve gone, we like to think of ourselves as being the constant in our community.”
Horsham is one of Victoria’s most popular shopping strips and as such has attracted a range of retailers both independent and big brand. Hermans says this simply adds to the suburb’s appeal.
Even though our community has those national brands, people support those independent businesses because they’ve evolved over time and really service the nuances that are required in the retail sector,” says Hermans. “Small business retail is essential I think.”
Bricks and Clicks TV docuseries airs on Channel 7 on Sundays 1pm. Tune in weekly for the next episode and sign up to the YouTube channel for updates and sneak peeks.
Small businesses can register their interest to complete the free online course at www.bricksclicks.com.au