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bigforsmall campaign encourages city’s workers to shop local and support small businesses

- October 26, 2021 3 MIN READ

The city’s big businesses are encouraging staff to get out and support small businesses as the state reopens by offering them $20 a day to spend at local stores. The nationwide  #bigforsmall campaign aims to build momentum with consumers to encourage them to shop small. Businesses that have already signed up to the program include Breathe, Elmo, Pivot, hronboard and Vocam.

The #bigforsmall campaign’s momentum and impact is set to increase with world-first salary streaming service Nine25, leading control monitoring provider Satori Group and the CBD Sydney Chamber of Commerce also joining the campaign.

bigforsmall already having an impact

Cafes, restaurants and small retailers in Sydney’s CBD are already beneficiaries of the #bigforsmall campaign which encourages big businesses to empower their employees to shop and spend at small businesses as they return to the office.

Owner of Sydney CBD cafe Copper Espresso, Attila Tezel said returning patronage was key and that returned foot traffic is crucial to getting businesses back to normal.


“Being in the industry for 20 years this is the worst I’ve ever seen it. The overall impact of COVID has been massive, especially in the CBD. It’s obviously felt a lot more in the CBD due to the fact that we have a lot of office workers working from home now.

“For us, recovery is all about numbers. Hopefully in time we can start to see some normality coming back into the market. Getting back to normal is about imagination and everyone getting together and putting the ideas forward.”

Chamber of Commerce adds support

CBD Sydney Chamber of Commerce Executive Director Peter May stated it’s a great initiative to support small businesses who have faced an extremely challenging year.

“Small businesses in commercial districts have been devastated by months of lockdowns. The #bigforsmall campaign is the catalyst to get the Sydney business community to support one another.


“The CBD Sydney Chamber of Commerce is proud to support this campaign and I encourage other businesses across Sydney to get on board and empower their employees to help small businesses get back on their feet,” says Mr May.

bigforsmall will help Melbourne businesses too

Meanwhile, CEO and founder of emerging Australian salary-as-a-service startup Nine25, Leigh Dunsford said that the #bigforsmall campaign will be crucial to Melbourne slowly coming back to normal.

“Joining the #bigforsmall campaign is an opportunity for our people to go out there and support those small businesses in Melbourne who are hurting after months of lockdowns.

“The impact the campaign has had in Sydney has been clear. As Melbourne slowly reopens, all of us at Nine25 want to be a part of making that process as successful as possible for our city’s small businesses.”

For Satori Group CEO Gavin Steinberg, joining the #bigforsmall campaign was a win-win situation of supporting others while boosting morale among employees.

“Small businesses have been disproportionately impacted by the COVID-19 lockdowns as overnight many of them had their revenue completely shut off.

“As businesses and venues reopen, we are thrilled to be able to join the #bigforsmall campaign and empower our people to go out and help others who have done it so tough for so long. This is a terrific opportunity to build a sense of community among businesses operating in the same commercial districts.”

Big business on your side

After launching the bigforsmall campaign last week, ELMO Software CEO and Co-founder Danny Lessem says he is thrilled to see the impact the campaign is already having.

“It is terrific to have Nine25, Satori Group and the CBD Sydney Chamber of Commerce on board with this campaign. Together, we can show small businesses that they aren’t facing the challenges of reopening alone, they have bigger businesses on their side.

“As more and more organisations get behind this campaign we can truly build the critical mass to make a marked difference on the outcomes for small businesses.

“The principle of this campaign is simple: empower employees to get out and support small businesses. Whether it’s by encouraging staff to spend time getting a haircut, having a longer team lunch or even providing a cash incentive there are countless ways that big businesses can harness the power of their employees to help others.

“Sydney has just been the start of this campaign. As restrictions ease in Melbourne I look forward to hearing the stories of more small businesses that have been supported by the #bigforsmall campaign.”

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