Shark Tank judge Naomi Simson’s experience platform Big Red Group (BRG) will now deliver extraordinary experiences for social good as it announces a new partnership with IfOnly.
BRG co-founder Naomi Simson said the partnership will allow the company to continue to grow the experience economy whilst also delivering upon a social purpose. Every experience on the curated premium IfOnly site will donate up to 80 per cent of its funds to an associated local charity.
At launch, IfOnly had partnered with more than 20 local charities including Oz Harvest, the Cancer Council and RUOK?
Speaking of BRG’s decision to partner with IfOnly, which has a proven track record of philanthropy in the US, Simson suggested consumers were placing brands with purpose high on their list.
“Customers, more than ever, want to align themselves with brands that have a true social conscience and who are actively contributing to the community,” Simson said.
“Australians are known as charitable people, and the way we value activities and our time more than material possessions is unlike any other time in history.”
Simson said BRG is focused on offering its customers a broad range of experiences and being able to add a fundraising element to the experience market aligned with the company’s commitment to social purpose.
“IfOnly is about making the impossible possible, it answers a consumer desire for richer experiences that give to both the recipient and our communities via the strong philanthropic focus.”
Simson will be playing host at a number of the premium experiences, with the proceeds going to the Research Foundation of Cerebral Palsy Alliance of which she sits on the Board of Governors.
Amongst other once-in-a-lifetime IfOnly experiences available to Australians f include dinner at the SCG with Michael Clarke, a conservation experience at a South African Rhino park and a global sweepstake where people can bid for a rock ‘n’ roll adventure with the legendary rock band the Who and Peral Jam’s Eddie Vedder.
The launch of IfOnly follows on from BRG’s recent acquisition of Adrenaline just six months ago.