Ever since Instagram implemented its shopping tool, brands have been pushing to build their following in an effort to generate sales. However, unfortunately, that’s not how it always works. More followers and more likes does not necessarily equal more sales. Yes, it certainly has the potential to drive customers to your online site, however without… Read more »
Zoe Richardson is the founder of Zoe Alexandria, a jewellery label designed in Sydney. Not one to follow trends and with a love for gemstones, metals and anything that looks slightly less ordinary, Zoë sources the components of her designs from around the globe and by hand, makes them into pieces to be worn, treasured and adored. Her unique eye for design and detail of how jewellery should be worn and styled is what sets her label aside from the rest.