Updated 15 September 2020. Instagram likes don’t always translate to Instagram sales. Ever since the social media powerhouse implemented its shopping tool, brands have been pushing to build their following but aren’t sure why these follows aren’t converting to sales. Without an in-depth strategy, likes and follows are simply vanity metrics. They essentially don’t mean… Read more »
Zoe Richardson is the founder of Zoe Alexandria, a jewellery label designed in Sydney. Not one to follow trends and with a love for gemstones, metals and anything that looks slightly less ordinary, Zoë sources the components of her designs from around the globe and by hand, makes them into pieces to be worn, treasured and adored. Her unique eye for design and detail of how jewellery should be worn and styled is what sets her label aside from the rest.