To succeed in business today, retaining customer loyalty and engagement through omni-channel marketing is the key to an ongoing improvement in your bottom line and a sustainable, competitive edge.
In a world where customers expect an always-on brand, available 24/7 and across multiple channels, it’s a challenge just to run a business, let alone grow one. According to BrightTalk, 80% of marketers report their lead generation efforts are only slightly or somewhat effective. The marketing landscape has become crowded and consumers more selective on… Read more »
Marketers today need to be more like ‘data scientists’ than creative thinkers.
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