First – what is Search Engine Optimisation (SEO)? Essentially, it’s the process by which you try to drive more traffic to your website to help secure a higher position in a list of displayed online search results.
Advertising and marketing practices have come a long way since the days seen in the hit TV show, Mad Men. This is because it is no longer purely about encouraging impulse sales through shiny images and catchy slogans, but instead, it is about driving sustained brand engagement by igniting and participating in meaningful conversations. Today,… Read more »
When you start a business, you rightly consider its name carefully. It’s equally important that selecting your domain involves the same process of careful thought, too. Why? Because your choice of domain name helps you to create a strong brand identity online for your business, as well as determining how easy it will be to find and share your site online.
The prospect of “getting online” can have a different meaning and value for most people within the business community. But the truth is, whether you’re a fresh tech startup or an established high street retailer, most businesses can benefit from taking their online presence seriously. And here’s why. Whether you are a small business owner… Read more »
Choosing a domain name for your small business isn’t always the easiest experience. There can be pressure to get it right, especially when you know your domain should nail your brand identity and maximise your business’ chances of being found online. If only you could have it all. Well, you can – almost. In their… Read more »
Yes, the internet is a really big place for business, and that’s great for consumers who enjoy being spoilt for choice every time they shop online. It’s a different story, though, for small businesses and startups. For them, our digitally-driven business environment can be an intimidating space – a playground for big marketing budgets and… Read more »
Consumers today research and shop much differently, so much so, the 2018 Telstra Small Business Intelligence Report says almost two-thirds (62 per cent) of potential customers won’t consider a business if they can’t find it online. Simply having a website doesn’t make your business invincible either; it only takes 50 milliseconds – or one-twentieth of… Read more »
We’ve all seen it before; you’ve landed on a website and you’re immediately impressed by its trendy design features and functions – an absolute masterpiece of web design prowess. Yes, you think you’re already sold on the product or service, that is until you read the copy. While impressive visuals are crucial to creating a website… Read more »
Right now, we’re comfortably making headway into a brand-new year, but the question is, is your business really prepared for 2019? Whether it’s evolving technology or changing consumer expectations it’s a fast-paced and highly competitive environment out there so, the beginning of the year marks a perfect time to get ahead of the game. Here… Read more »
It’s that time of the year again; the Christmas rush is on and shoppers are about to hit the ground running. But, of course, in this busy life, not everyone can be super organised when it comes to striking off that Christmas shopping list. No doubt, thousands of online shoppers this year will be in… Read more »
In this digital age, most people are equipped with mobile devices which offer access to the internet 24/7. In fact, it’s estimated that as many as three-quarters (75 per cent) of the global population will be connected by mobile by 2020. So, it’s hardly surprising that over 409 million people globally are already viewing more… Read more »
At a time when e-commerce has reached unprecedented levels, it’s no surprise consumers have wised-up to the issue of payment security. Indeed, most are now aware of the risks associated with retailers who don’t offer adequate protection when handing over those crucial credit card details. But, it’s 2018, and website security is about so much… Read more »