sign with words Age Limit 35: ageist concept
Opinion

RUOK with being ageist?

- September 14, 2023 4 MIN READ

  RUOK day in Australia falls on Thursday 14 September this year.  And so I would like to pose another question.  Are RUOK with being ageist? asks Sue Parker. It will be a hard question for many in small businesses (and the larger ones also).  And that is a good thing, as ageism impacts men… Read more »

overconfident businessman with collar flared and wearing a crown
Social Media

Does your LinkedIn brand look like a desperate Dan or Debbie?

- July 10, 2023 3 MIN READ

  There is a thick line between clever creativity and seedy manipulation on LinkedIn. The former sets business and personal brands apart with trust and impact. The latter erodes trust by appearing desperate and unprofessional, explains leading LinkedIn specialist Sue Parker, founder of Dare Group. LinkedIn’s commercial opportunities and networking value for small businesses are… Read more »

Couple standing in front of their florist shop
News

Aussie shoppers trust small and family businesses the most

- February 27, 2023 3 MIN READ

  For 22 years, global juggernaut PR agency Edelman has published their much-coveted trust report. The latest one delivered some good news for small businesses, writes Sue Parker, founder of DARE Group Australia. The 2023 Edelman Trust Barometer Report is a global and country-based collation of critical research of trust across business, political and issue… Read more »

is FOMO stopping you from starting a niche business
Marketing

Is FOMO stopping your business from niching?

- August 4, 2021 4 MIN READ

If I had a hundred bucks for every time I heard ‘I am worried I will miss out on business’ or ‘I like working with everyone’ I could holiday in the Maldives. Well, that is if we didn’t have international border closures.  But I digress. FOMO (fear of missing out) can and does stop many… Read more »

Sign pinned to corkboard - lead by example
Marketing

How values branding can attract both staff and customers to your business

- July 7, 2021 4 MIN READ

The new financial year has started with the quest for new customers and great staff that’s more vigorous than ever, writes Sue Parker. Australia continues to navigate COVID-19, diverse commercial challenges and new workplace models. But this gives leaders a unique opportunity to differentiate themselves amongst the competition, overwhelm and noise. Why values branding matters… Read more »

LinkedIn post update is dividing users
Social Media

LinkedIn’s post update has divided users: are you in favour?

- June 1, 2021 4 MIN READ

Content that inspires, educates, informs and entertains is the lifeblood of LinkedIn.  Every member has the opportunity to contribute organic content and share their expertise and value.  But with the diversity of members,  preferences, algorithm changes and formats it’s not a simple task to gain visibility and traction. LinkedIn regularly updates the platform structure removing… Read more »

facebook ban
Marketing

Thanks, Zuckerberg – truly! Proof that relying on one marketing channel is bloody dangerous 

- February 22, 2021 3 MIN READ

I want to thank Facebook and Zuckerberg sincerely. I truly do. The blindsided vengeance of this past week has proven beyond doubt how dangerous it is for small businesses to rely on any marketing channel they do not fully own and control. Many were Zuckerberg-ed  into believing that Facebook loved them and would be a never-ending fountain… Read more »

vulnerability
Opinion

Why vulnerability could be your new business super power

- January 13, 2021 5 MIN READ

I’ve been running businesses for nearly 17 years and driven down the roads of incredible confidence, feeling invincible to crushing defeat and vulnerability. And I’m banking that most readers would have travelled similarly, writes Sue Parker. During 2020 many businesses laid bare their economic, mental health and sustainability fears. Indeed it was a year of… Read more »

linkedin for business
Growth

LinkedIn 2020 was more than business and celebrity influencers

- December 21, 2020 4 MIN READ

LinkedIn was officially launched in May 2003 as a professional job and employment networking platform. It was said to be invented from the Californian living room of Reid Hoffman. Suffice to say that 17 years on it has changed the world and how business, governments, industry, workplaces and people do business, manage careers and network. … Read more »

marketing
Marketing

Marketing services – what to look for and avoid

- December 1, 2020 6 MIN READ

As we come to the end of the most challenging year in our living memory, there is, however, great hope and opportunity to look forward to in 2021.  The world has forever changed with entire sectors and individual businesses having either grown, collapsed, barely survived or significantly evolved. And it will be even more competitive… Read more »