is FOMO stopping you from starting a niche business

Is FOMO stopping your business from niching?

- August 4, 2021 4 MIN READ

If I had a hundred bucks for every time I heard ‘I am worried I will miss out on business’ or ‘I like working with everyone’ I could holiday in the Maldives. Well, that is if we didn’t have international border closures.  But I digress. FOMO (fear of missing out) can and does stop many… Read more »

Sign pinned to corkboard - lead by example

How values branding can attract both staff and customers to your business

- July 7, 2021 4 MIN READ

The new financial year has started with the quest for new customers and great staff that’s more vigorous than ever, writes Sue Parker. Australia continues to navigate COVID-19, diverse commercial challenges and new workplace models. But this gives leaders a unique opportunity to differentiate themselves amongst the competition, overwhelm and noise. Why values branding matters… Read more »

LinkedIn post update is dividing users
Social Media

LinkedIn’s post update has divided users: are you in favour?

- June 1, 2021 4 MIN READ

Content that inspires, educates, informs and entertains is the lifeblood of LinkedIn.  Every member has the opportunity to contribute organic content and share their expertise and value.  But with the diversity of members,  preferences, algorithm changes and formats it’s not a simple task to gain visibility and traction. LinkedIn regularly updates the platform structure removing… Read more »

facebook ban

Thanks, Zuckerberg – truly! Proof that relying on one marketing channel is bloody dangerous 

- February 22, 2021 3 MIN READ

I want to thank Facebook and Zuckerberg sincerely. I truly do. The blindsided vengeance of this past week has proven beyond doubt how dangerous it is for small businesses to rely on any marketing channel they do not fully own and control. Many were Zuckerberg-ed  into believing that Facebook loved them and would be a never-ending fountain… Read more »


Why vulnerability could be your new business super power

- January 13, 2021 5 MIN READ

I’ve been running businesses for nearly 17 years and driven down the roads of incredible confidence, feeling invincible to crushing defeat and vulnerability. And I’m banking that most readers would have travelled similarly, writes Sue Parker. During 2020 many businesses laid bare their economic, mental health and sustainability fears. Indeed it was a year of… Read more »


LinkedIn 2020 was more than business and celebrity influencers

- December 21, 2020 4 MIN READ

LinkedIn was officially launched in May 2003 as a professional job and employment networking platform. It was said to be invented from the Californian living room of Reid Hoffman. Suffice to say that 17 years on it has changed the world and how business, governments, industry, workplaces and people do business, manage careers and network. … Read more »


Marketing services – what to look for and avoid

- December 1, 2020 6 MIN READ

As we come to the end of the most challenging year in our living memory, there is, however, great hope and opportunity to look forward to in 2021.  The world has forever changed with entire sectors and individual businesses having either grown, collapsed, barely survived or significantly evolved. And it will be even more competitive… Read more »

happy career

How happy are men in their careers and work?

- November 19, 2020 4 MIN READ

Careers and workplace wellbeing are a crucial factor for men’s overall health, wellbeing and satisfaction.  The 19th November each year is  International Men’s Day.  And supporting men in navigating their career and the choices and pressures around that is key, writes Sue Parker. International Men’s Day focusses to celebrate men’s diversity, role models, improve health,… Read more »