facebook ban
Marketing

Thanks, Zuckerberg – truly! Proof that relying on one marketing channel is bloody dangerous 

- February 22, 2021 3 MIN READ

I want to thank Facebook and Zuckerberg sincerely. I truly do. The blindsided vengeance of this past week has proven beyond doubt how dangerous it is for small businesses to rely on any marketing channel they do not fully own and control. Many were Zuckerberg-ed  into believing that Facebook loved them and would be a never-ending fountain… Read more »

vulnerability
Opinion

Why vulnerability could be your new business super power

- January 13, 2021 5 MIN READ

I’ve been running businesses for nearly 17 years and driven down the roads of incredible confidence, feeling invincible to crushing defeat and vulnerability. And I’m banking that most readers would have travelled similarly, writes Sue Parker. During 2020 many businesses laid bare their economic, mental health and sustainability fears. Indeed it was a year of… Read more »

marketing
Marketing

Marketing services – what to look for and avoid

- December 1, 2020 6 MIN READ

As we come to the end of the most challenging year in our living memory, there is, however, great hope and opportunity to look forward to in 2021.  The world has forever changed with entire sectors and individual businesses having either grown, collapsed, barely survived or significantly evolved. And it will be even more competitive… Read more »

happy career
News

How happy are men in their careers and work?

- November 19, 2020 4 MIN READ

Careers and workplace wellbeing are a crucial factor for men’s overall health, wellbeing and satisfaction.  The 19th November each year is  International Men’s Day.  And supporting men in navigating their career and the choices and pressures around that is key, writes Sue Parker. International Men’s Day focusses to celebrate men’s diversity, role models, improve health,… Read more »

News

Poll reveals video is not the golden preference on LinkedIn

- June 4, 2020 4 MIN READ

Businesses are both consumers and curators of content on LinkedIn.  Whether deliberating on the best content format to reach target markets or wading through the newsfeed as a consumer, all will be confronted with a plethora of choices, quality of content, formats and opinions, writes LinkedIn expert and Founder of DARE Group Australia, Sue Parker.… Read more »