Business Advice

How to differentiate your business in a saturated market: Yes it is possible!

- November 29, 2021 5 MIN READ

How do you differentiate your business in a crowded market? I was asked this question recently on the Boost Your Biology podcast, and I couldn’t help but think of Renee Maurborgne and W. Chan Kim’s influential Blue Ocean Strategytheory and book. In it, the authors make a case for capturing uncontested market space, creating new demand and… Read more »

Seth Godin

12 business lessons from Seth Godin

- August 5, 2021 7 MIN READ

I recently had the pleasure of speaking with marketing luminary, Seth Godin, for an episode of the Future Squared podcast. here’s what I learnt, writes Steve Glaveski. Of course, Godin needs no introduction to most of you reading this, but the TLDR of it is this – he’s the author of 19 books including titles such as… Read more »

a 4 day work week could be good for your business

Can the four-day work week work for your business

- July 12, 2021 4 MIN READ

Back in 2018, I wrote about my team’s six-hour workday experiment for Harvard Business Review. We found that the shorter days acted as a forcing function, prompting us to waste less time sending cat gifs in Slack, effectively prioritising our work, automating and outsourcing rudimentary tasks, and spending more time in deep concentration. More recently,… Read more »