Opinion

What about our employees?

- September 9, 2020 2 MIN READ

Many organisations in Australia and beyond right now are knee deep in re-engineering, transformation, pivoting or whatever name is being given to the latest Covid-19 survival strategies and focus. That is certainly my focus right now in my own company. But I see something more. There is more to strategising and wargaming and the many… Read more »

HR

COVID-19 is moving the finishing line

- August 4, 2020 2 MIN READ

As each day brings on new challenges and our neighbours in Victoria enter their harshest moment yet, what is the shortest way to the finishing line for Australia? asks Sharon Williams, founder of Taurus Marketing. There are a few options We have been asked to be sensible. If wearing a face mask, practising social distancing… Read more »

Digital

How to create a successful marketing strategy

- July 28, 2017 3 MIN READ

With the increasing amount of products and services available to consumers today, one thing hasn’t changed – you need to stand out from the pack in order to survive. The way you market your business, your product and your brand sets you apart – a successful marketing strategy is vital to a successful sales campaign.… Read more »

Resources

How to plan a good exit strategy

- February 3, 2017 3 MIN READ

How far should we go to plan our succession and when? After years of highs and lows, who says you should hand over the reins of your business or even have a plan in place when you are busy hiring staff, exceeding customer expectations and controlling cashflow? When over 55 percent of business exits are… Read more »

Marketing

Why your business needs to be on social media

- January 30, 2017 4 MIN READ

Before you think it’s not relevant or too challenging, take a step back and consider just how drastically our personal lives have changed since the introduction of the internet. I shopped for my son’s Christmas present in December and noted blog comment on the gift options for my mother. The same can be said for… Read more »