Should you connect your personal social media to your business brand?
Because your personal and professional brand is becoming intrinsically interlinked…
Because your personal and professional brand is becoming intrinsically interlinked…
The joy of the internet is that whatever your business construct – small, large, retail, BSB, wholesale, niche, or anywhere in between – you have the chance to dominate your space or at least stand out, on the global online stage, writes Sharon Williams, founder and CEO of Taurus Marketing. It doesn’t matter what your… Read more »
With the increasing amount of products and services available to consumers today, one thing hasn’t changed – you need to stand out from the pack in order to survive. And that all comes down to smart marketing, writes founder and CEO of Taurus Marketing. The way you market your business, your product and your brand… Read more »
Think you are great at customer service? You can bet your competitors are thinking the exact same thing! It is important to understand that post-pandemic the world has changed, and so have your customers, writes Sharon Williams co-founder of Taurus Marketing. The way they experience your brand may well have shifted and now is a… Read more »
With luck we only have a few days remaining with stay at home orders and yet, many have felt this lockdown is almost harder to wear than the first, writes Sharon Williams founder of Taurus Marketing. Is it because we are staying home during school and university holidays, decimating a whole load of get away… Read more »
As someone who has been running a successful PR and marketing company through the rise of the internet and advent of high-speed communications, I’ve experienced first-hand the impact and success gained from mastering written communication skills, writes Sharon Williams founder of Taurus Marketing. Through COVID-19 and the move to remote workplaces, we’ve seen a sharp… Read more »
Now is one of the best times to review your brand as you re-set targets for the new financial year. Why? Because your brand story is the essence behind your success, writes Sharon Williams, founder of Taurus Marketing. In 1940, brothers Richard and Maurice McDonald had the idea to open a restaurant that served burgers,… Read more »
It’s hard to believe that this time last year, the reality of COVID was starting to set in and we were evacuating our teams to their homes to work indefinitely. We were at that point, juggling a leadership tightrope – working out what was real, what was fake news, what the real threats were and… Read more »
2020 was the year communication became the number one priority for business owners. It was also the year business leaders and agencies including my company, saw a spike in the need for advice around all things comms, marketing and PR skills, writes Sharon Williams founder of Taurus Marketing. One of the most surprising spikes was… Read more »
It is worth social media platforms because they are one of the cheapest forms of marketing and drive engagement with the your clients.
Updated 16 September 2020. Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be… Read more »
Many organisations in Australia and beyond right now are knee deep in re-engineering, transformation, pivoting or whatever name is being given to the latest Covid-19 survival strategies and focus. That is certainly my focus right now in my own company. But I see something more. There is more to strategising and wargaming and the many… Read more »