Digital

How to create a successful marketing strategy

- July 28, 2017 3 MIN READ

With the increasing amount of products and services available to consumers today, one thing hasn’t changed – you need to stand out from the pack in order to survive. The way you market your business, your product and your brand sets you apart – a successful marketing strategy is vital to a successful sales campaign.… Read more »

Digital

9 marketing tips for small business

- May 7, 2017 5 MIN READ

Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be sure that good brands… Read more »

Resources

How to plan a good exit strategy

- February 3, 2017 3 MIN READ

How far should we go to plan our succession and when? After years of highs and lows, who says you should hand over the reins of your business or even have a plan in place when you are busy hiring staff, exceeding customer expectations and controlling cashflow? When over 55 percent of business exits are… Read more »

Marketing

Why your business needs to be on social media

- January 30, 2017 4 MIN READ

Before you think it’s not relevant or too challenging, take a step back and consider just how drastically our personal lives have changed since the introduction of the internet. I shopped for my son’s Christmas present in December and noted blog comment on the gift options for my mother. The same can be said for… Read more »

Resources

How to keep your clients happy

- January 25, 2017 3 MIN READ

Hand on heart – are you really giving your customers the exceptional treatment that will keep them loyal to you? The interaction you have with your customers on an individual basis will almost directly determine your long term success.  Marketing and personal branding expert Sharon Williams advises that in the technology age, more so than… Read more »

Features

How to create a business strategy

- January 4, 2017 4 MIN READ

Running a business seems like a marathon sometimes. It’s a long journey that takes a lot of courage. However, while our days are full and we are busy focussing on the next meeting or the next deadline, it is important to stop, step back and strategies for the next period. Business as usual is the… Read more »

Marketing

5 ways to get ahead of the competition online

- December 19, 2016 3 MIN READ

The joy of the internet is that whatever your business construct – small, large, retail, BSB, wholesale, niche or anywhere in between – you have the chance to dominate your space or at least stand out, on a global stage. It doesn’t matter what your business does or who your customers are. The online world… Read more »