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Digital

Why emails have a whole new etiquette post COVID-19

- June 10, 2021 3 MIN READ

As someone who has been running a successful PR and marketing company through the rise of the internet and advent of high-speed communications, I’ve experienced first-hand the impact and success gained from mastering written communication skills, writes Sharon Williams founder of Taurus Marketing. Through COVID-19 and the move to remote workplaces, we’ve seen a sharp… Read more »

Digital

9 marketing tips that will improve your small business

- September 16, 2020 5 MIN READ

Updated 16 September 2020. Effective marketing is a key growth driver in your small business. If you think you don’t have to understand marketing – think again. Everyone in your small business is responsible for marketing – from the receptionist to those in the accounts department. If you don’t buy in to that principle, be… Read more »

Opinion

What about our employees?

- September 9, 2020 2 MIN READ

Many organisations in Australia and beyond right now are knee deep in re-engineering, transformation, pivoting or whatever name is being given to the latest Covid-19 survival strategies and focus. That is certainly my focus right now in my own company. But I see something more. There is more to strategising and wargaming and the many… Read more »

HR

COVID-19 is moving the finishing line

- August 4, 2020 2 MIN READ

As each day brings on new challenges and our neighbours in Victoria enter their harshest moment yet, what is the shortest way to the finishing line for Australia? asks Sharon Williams, founder of Taurus Marketing. There are a few options We have been asked to be sensible. If wearing a face mask, practising social distancing… Read more »