Whether you’re an established brand in search of new audiences, or a fledgling startup looking to make its mark on the world, building trust with customers is imperative. Trust inspires brand loyalty. So not only does it help get your customers through the door in the first place, it also keeps them around and recommending… Read more »
Take a moment to consider the brands you interact with most often. Have you ever stopped to think about just exactly why you feel drawn to them? Naturally, a part of our purchase decision is based on the products we want or need but, if you have two businesses with almost identical offerings, what makes… Read more »
Long before COVID-19, eCommerce was on the rise. Rapid advances in technology have meant that buying online is easier than ever before. And many Australians now turn to their mobile as their preferred way of shopping. reports Shayne Tilley, Head of Marketing at 99designs. How to create an eCommerce experience that will stand the test… Read more »
Illustration by CriDascalu on 99designs It’s been a whole year since the world as we knew it was turned upside down and small businesses were forced to shut up physical shop. The resulting online migration caused a domino effect on both business and consumer behaviour. For small businesses, one of the most surprising was the… Read more »
Given the events of 2020, pretty much everyone on the planet is ready for a fresh start. As we head into the new year, now is the perfect time to reflect, reassess and start planning for success in 2021, writes Shayne Tilley Head of Marketing at 99designs. What graphic design trends should you embrace in… Read more »
It can be easy to dismiss brand and business as being one and the same. And sure, they go hand in hand – but there’s a big difference in how each should be actioned, writes Shayne Tilley, Head of Marketing at 99designs. While your business is undoubtedly your foundation (after all, it’s what you sell… Read more »
Launching a business is exciting! That idea has been bubbling away inside your head (possibly for years) and it’s finally time to share it with the world. But it’s important to not to rush the process of getting your brand out into the wild – it’s worth investing some time and resources to really nail… Read more »
Most of us now engage with the world through our phone screens. So whether it’s your website, social media, online advertising or content marketing – these digital assets are where a lot of (if not most) of your customers first interact with your brand, Writes Shayne Tilley Head of Marketing at 99 Designs. Tips for… Read more »
Whether you’ve just started a business or are looking to refresh your existing offering, there should be one thing on your mind right now: branding, writes Shayne Tilley, head of marketing at 99designs. Having a strong brand is so much more than a slick website, catchy slogan or a fancy business card. It’s your voice,… Read more »
As a business owner, we know your time is incredibly precious, and that keeping on top of the hottest trends in the design world might not be at the very top of your priority list. But whether you’re just starting out on a new venture or looking to amplify the amazing aesthetic you already have,… Read more »
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How the talent shortage is serving up a trend of candidate ghosting
How to grow your business from side hustle to best selling product in four simple steps
Communicating your story: How to get investors’ interest when raising capital
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