Are you considering a rebrand of your business? Shayne Tilley, head of marketing at 99designs by Vista explains the ins and outs of rebranding, and shares some tips to successfully bring a new visual representation of your business to the world. It’s good practice as a business owner to regularly take stock of your branding… Read more »
No doubt about it, the online marketplace is absolutely packed with millions of businesses – all vying for the same limited number of eyeballs; all valiantly attempting to be the one that gets noticed in the crowd. But Shayne Tilley, Head of Marketing at 99designs by Vista, says there’s really only one thing brands must… Read more »
Having a solid online presence in today’s digital-led business landscape is non-negotiable. But if your web design is sub-par you could actually be losing business as a result, writes Shayne Tilley, head of marketing at 99designs by Vista. Regardless of whether your business operates solely online or provides an in-person service, your website is often… Read more »
So, you’ve embraced the online revolution and kicked off an eCommerce business, only to find yourself surrounded by similar brands all fighting for the same customer base … what can you do? It’s time to really make your brand stand out from the crowd, writes Shayne Tilley, head of marketing at 99designs by Vista. It… Read more »
With a fresh crop of hot design trends taking 2022 by storm, some small businesses are embracing the current climate of change and trailblazing a fresh new look, writes Shayne Tilley, head of marketing at 99designs by Vista. It’s always fun to look ahead and tap into expert predictions on what the year’s biggest design… Read more »
Standing out in the packed and passionate crowd of small business requires a little bit of rule-breaking, especially when it comes to visual design, writes Shayne Tilley, head of marketing at 99designs by Vista. It’s safe to say that 2021 wasn’t quite what any of us hoped for. And for small businesses around the world,… Read more »
Whether you’re an established brand in search of new audiences, or a fledgling startup looking to make its mark on the world, building trust with customers is imperative. Trust inspires brand loyalty. So not only does it help get your customers through the door in the first place, it also keeps them around and recommending… Read more »
Take a moment to consider the brands you interact with most often. Have you ever stopped to think about just exactly why you feel drawn to them? Naturally, a part of our purchase decision is based on the products we want or need but, if you have two businesses with almost identical offerings, what makes… Read more »
Long before COVID-19, eCommerce was on the rise. Rapid advances in technology have meant that buying online is easier than ever before. And many Australians now turn to their mobile as their preferred way of shopping. reports Shayne Tilley, Head of Marketing at 99designs. How to create an eCommerce experience that will stand the test… Read more »
Illustration by CriDascalu on 99designs It’s been a whole year since the world as we knew it was turned upside down and small businesses were forced to shut up physical shop. The resulting online migration caused a domino effect on both business and consumer behaviour. For small businesses, one of the most surprising was the… Read more »
Given the events of 2020, pretty much everyone on the planet is ready for a fresh start. As we head into the new year, now is the perfect time to reflect, reassess and start planning for success in 2021, writes Shayne Tilley Head of Marketing at 99designs. What graphic design trends should you embrace in… Read more »
It can be easy to dismiss brand and business as being one and the same. And sure, they go hand in hand – but there’s a big difference in how each should be actioned, writes Shayne Tilley, Head of Marketing at 99designs. While your business is undoubtedly your foundation (after all, it’s what you sell… Read more »
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