Marketing

Do the fonts you use matter? Yes, here’s why

- July 14, 2022 5 MIN READ

Typography is often one of the most overlooked players in the game of visual branding. Yet when chosen wisely, fonts and different lettering styles can create a genuine emotional reaction that deepens people’s connection with your brand, writes Shayne Tilley, head of marketing at 99designs by Vista. Coca-Cola, for example, is synonymous with its cursive,… Read more »

Wooden blocks showing the words 'rethink', 'revise', and 'rebrand'
Resources

How, why and when to rebrand your small business

- May 12, 2022 5 MIN READ

Are you considering a rebrand of your business? Shayne Tilley, head of marketing at 99designs by Vista explains the ins and outs of rebranding, and shares some tips to successfully bring a new visual representation of your business to the world. It’s good practice as a business owner to regularly take stock of your branding… Read more »

cartoon design of computer update screen
Digital

From outdated to outstanding: 3 easy website design tips you can implement today

- March 10, 2022 4 MIN READ

Having a solid online presence in today’s digital-led business landscape is non-negotiable. But if your web design is sub-par you could actually be losing business as a result, writes Shayne Tilley, head of marketing at 99designs by Vista. Regardless of whether your business operates solely online or provides an in-person service, your website is often… Read more »