nudge theory
Business Advice

Can nudge theory help you embrace technology? Find out with these four tools

- December 20, 2021 3 MIN READ

Have you ever brought shopping bags to the supermarket to avoid paying for plastic ones? Or purchased more from an online store because it offered free shipping over a certain amount? Well, these are examples of nudge theory – a concept that initiates behavioural change through incremental, incentivised (but often imperceptible) actions. With enough repetition,… Read more »