Experts

Using customer behaviours to grow your business

- November 15, 2017 3 MIN READ

Some businesses report that up to 80% of their sales growth came from their existing customers and therefore that investing in sales and marketing activities which focused on this cohort (often referred to as backend marketing) can be more profitable, less speculative and easier to predict than front-end marketing (acquiring new customers). In most cases… Read more »

Business Basics

How to grow your business quickly

- June 13, 2017 3 MIN READ

One of the key questions most new or established small businesses, regardless of their size, ask themselves is: how can we grow quickly? After all, owners want their small business to succeed and one way of achieving this is to identify and implement strategies that help increase revenues in as short a timeframe as possible, without… Read more »