content marketing
Marketing

6 simple steps to mastering content marketing

- November 27, 2023 5 MIN READ

In the constantly shifting digital realm, content marketing remains a consistent and powerful approach. Nick Brogden, the founder of Earned Media, shares his insights on how to master the art of crafting compelling narratives. Is your small business looking to increase your social media engagement but need help figuring out where to begin? There is… Read more »

Digital

3 ways content marketing drives sales 

- November 2, 2023 4 MIN READ

Content marketing continues to prove its resilience in the ever-shifting landscape of digital engagement. The art of crafting compelling narratives endures as a cornerstone for content creators. Our resident SEO authority Nick Brogden, the founder of Earned Media, shares his expertise on content marketing and imparts essential guidance for small and medium-sized businesses seeking to… Read more »

long-form content concept. A traveller sits on top of a mountain laptop open writing a long-form post.
Digital

4 reasons why long-form content marketing isn’t dead

- September 28, 2023 4 MIN READ

  Despite the many claims and predictions of long-form content’s demise through the years, marketers, copywriters, and content creators can confirm that it’s still alive and not going away any time soon. SEO expert Nick Brogden, the founder of Earned Media, chimes in to explain why long-form content is not dead and what SMBs should… Read more »

Digital

How Google’s E-E-A-T update will affect your business

- July 28, 2023 5 MIN READ

In December 2022, Google rolled out a major update to its search algorithm that prioritises websites demonstrating experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). Google’s update was designed to help the search engine better surface high-quality, reliable content for users, and it’s already proven to impact how businesses rank in search results significantly, explains SEO expert… Read more »

Business Advice

Learning to focus your mindset to navigate uncertainty and achieve success

- June 22, 2023 4 MIN READ

  In the ever-changing landscape of today’s economy, small business owners face the daunting task of navigating uncertainty. There is more uncertainty than ever with the economy and potential technological disruption (yes, I’m referring to AI). But if you stay focused, you will see that in all the turbulence lies hidden opportunities for personal growth… Read more »

Google Anlaytics 4 has arrived it's time to upgrade or lose your data
Digital

Is your business ready for GA4? Prepare NOW

- May 25, 2023 3 MIN READ

  Universal Analytics, which launched in 2005, is ready for sunset. That moment is approaching quickly, which means the sooner you adopt Google Analytics 4 (GA4), the better. However, before you transition, there are several things to consider, explains Nick Brogden, founder of Earned Media. The shift from UA to GA4 is because the latter… Read more »

Tech

6 AI tools that make doing business better

- April 27, 2023 4 MIN READ

  Artificial intelligence (AI) is revolutionising how businesses operate, allowing companies of all sizes to automate tasks, increase efficiency and grow revenue. When people think AI, they often associate that with ChatGPT but actually there are tons of great AI tools that can help with specific tasks, writes Nick Brogden. AI-powered tools are particularly useful… Read more »

Digital

4 simple ways to improve your brand’s content

- March 23, 2023 5 MIN READ

  Content is crucial for the success of any small business. Have you ever wondered why some brands can exponentially grow their organic traffic through digital content more than others? Content expert and founder of Earned Media, Nick Brogden reveals all. If you want your brand’s content to shine, it’s important to stay up-to-date with… Read more »

OpenAI vs Google
Tech

The battle of AI giants: Google’s response to ChatGPT

- February 23, 2023 3 MIN READ

  As one of the largest technology companies in the world, it’s no surprise that Google has been closely monitoring the development of emerging artificial intelligence (AI). Recently the world has been taken by storm over the release of ChatGPT, a large language model developed by OpenAI. So, what is ChatGPT? ChatGPT is a large-scale… Read more »

Hand turning website traffic dial to high
Digital

3 powerful SEO tips that drive traffic to your site

- December 22, 2022 4 MIN READ

  Investing in SEO is an excellent decision for SaaS businesses. It is one of the best ways to reach a sizeable ideal audience on a limited budget. 17 per cent of startups fail because of poor marketing. So, start planning your SEO strategy while you develop your product or service. 3 useful SEO approaches… Read more »