Chatbot chat open on phone
Tech

Why a chatbot just might be your business’ best friend

- May 26, 2022 3 MIN READ

Many small business owners are hesitant to add a chatbot to their website, but digital growth expert Nick Brogden says all smart businesses should implement a chatbot ASAP. Here’s why. Chatbots have become so commonplace online that every website offering a product or service seems to have one already. If your website is one of… Read more »

Public relations diagram explainer
Marketing

The power of PR: Five ways public relations can help your SEO

- February 24, 2022 4 MIN READ

Public relations (PR) and search engine optimisation (SEO) should work together to give you the right brand coverage and marketing success. But do you know how to achieve this? Digital marketing expert, Nick Brogden explains. Google loves brands. Bigger brands enjoy higher rankings, new content ranking boosts, and they also remain unaffected by negative SEO… Read more »

Business Advice

How do you reduce shopping cart abandonment?

- July 13, 2021 6 MIN READ

In a recent episode of the Kochie’s Business Builder TV series, Kochie and I discussed how to reduce shopping cart abandonment rates through conversion rate optimisation (CRO).  The topic has proven to be really popular so I decided to write a much more detailed version for anyone wanting additional tips. In case you missed it,… Read more »

Opinion

Is Biden good for Aussie business?

- November 11, 2020 3 MIN READ

After what was dubbed the most important political election in modern times, Joe Biden was finally declared President-Elect by US networks over the weekend. After the exhausting unpredictability of the last four years of Trumpism, a Biden presidency will have a far-reaching impact on global markets and economies. What are the most likely implications for… Read more »

Features

5 tips to help small business survive the coronavirus

- June 19, 2020 3 MIN READ

With the onset of the coronavirus, many businesses have been negatively affected by the pandemic. Small businesses, in particular, have been the hardest hit by government shutdowns with plenty of owners reeling during these uncertain times, writes Nick Brogden. Research conducted indicates that 63 per cent of small businesses have been impacted by the virus… Read more »

Features

Why personal growth is important for small business growth

- August 16, 2019 3 MIN READ

If you are a small business owner, you’re probably so focused on day-to-day tasks, that you forget about focusing on yourself. It’s hard, sometimes, to think about personal growth in an environment that’s constantly forcing your attention elsewhere. Business owners are relied upon to keep customers and employees happy while also handling admin responsibilities. It’s… Read more »

man drawing sad face on transparent whiteboard
Business Advice

Handling customer complaints online? Turn them into a positive with these tips

- June 7, 2019 3 MIN READ

Every small business will encounter the unpleasantness of negative feedback or customer complaints online, but how you choose to handle it can turn the situation into a positive for your business, writes digital growth marketer, Nick Brogden. Naturally, there’s a lot of focus on positive business reviews. It reinforces what you are doing right, and… Read more »