personalised coke can - personalisation concept

From Coke cans to shoes to menus: What’s behind the rise in personalised products?

- March 11, 2024 4 MIN READ

  Customised shoes, personalised drinks and specialised menu offerings. In a world where carbon copies of products are everywhere, retailers have to make their products stand out and provide customers with a unique purchasing experience writes Marian Makkar, senior lecturer in marketing at RMIT. The need to be different is even greater at a time… Read more »