Planning to win: Why it’s time for B2B sellers to get smart about eCommerce

As Australian businesses pivot to online purchases, B2B vendors should stop winging it and start concentrating on the long-term opportunity eCommerce presents, writes Marcus McNamara, Head of APAC at Sana Commerce. It’s a truth universally acknowledged that the COVID pandemic has changed the way customers do their purchasing, consumers and businesses alike. The former have… Read more »