Resources

How to make sure your SEO isn’t fundamentally flawed

- February 23, 2018 4 MIN READ

Anyone new to Search Engine Optimization learns very quickly how technical it can be. That’s why many enterprises hire consultants to help them get their SEO right. But, with a little guidance it’s not too difficult for small websites owners to do their own optimisation. Let’s first look at understanding some of important technical SEO… Read more »

Digital

What no one is telling you about Facebook Messenger reach

- February 9, 2018 3 MIN READ

The key to any successful marketing campaign is engagement. Regardless of whether your objective is sales, sign ups, or just raising awareness, getting your message across is essential. In order to achieve this, we usually emphasise factors such as developing relevant, quality content, providing a great user experience (especially on mobile devices), and optimising content… Read more »

News

8 tips to run an effective social media campaign

- February 4, 2018 3 MIN READ

Understanding your audience, sticking to a plan and using a mix of paid and organic reach is integral when it comes to running an effective social media campaign, writes Luke Chaffey. If you’ve been following my guides your small enterprise will likely already understand the importance of having a presence on social networks. However, to… Read more »

Laptop screen showing the four pillars of SEO
Digital

Understanding the Four Pillars of SEO

- February 1, 2018 3 MIN READ

Understanding Search Engine Optimisation (SEO) requires understanding what search engines are trying to do for us. From an end-user point of view, their primary objective is to match user intent with high quality, relevant content. In order to deliver accurate results, search engines use complex algorithms to index and classify all of the content they… Read more »

Digital

Are outdated SEO tactics wrecking your ranking?

- January 21, 2018 3 MIN READ

Over the years the search ranking algorithms employed by companies like Google have changed a lot. The most recent iteration employs natural language learning and artificial intelligence with a strong emphasis on mobile search. Although algorithms are closed-guarded proprietary secrets, search engines provide free resources and guidelines on how to optimise content. Despite this, many… Read more »

Resources

Four mistakes to avoid if you want a winning social campaign

- December 21, 2017 3 MIN READ

If part of your digital marketing campaign involves paid advertising on social networks then it is very important that you get value for money with effective coverage. Sometimes, however, it doesn’t go according to plan—even when you think you’ve produced awesome, eye-catching ads. Let’s look at the four biggest causes for underperforming advertising on social… Read more »

Growth

7 Effective Ways to Boost your Traffic

- December 7, 2017 4 MIN READ

Once you’ve established your web-presence and have good content in place, you need to find ways to increase traffic to your website. Luckily, there are a number of proven methods for achieving that. Let’s look at the most common ones. Post Regular Content Developing an online presence isn’t something you do and then it’s done;… Read more »

Why no one is reading your content
Digital

Why no one is reading your content

- December 1, 2017 3 MIN READ

Producing quality content is of paramount importance but even when you get it right there is still no guarantee that anyone will read it. Clearly, there’s more involved in getting your posts read than just content alone. Let’s look at why your content isn’t getting the attention it deserves and how you can fix that.… Read more »

Digital

How to rank higher in local search

- November 24, 2017 4 MIN READ

If you’re a small business, ranking well in search results is always important. If you also happen to have a physical store in your local community then it matters even more. All of the tradition Search Engine Optimisation methods that I normally recommend still apply, but because you also have a physical address there are… Read more »