Technology

The secret future of web: Progressive Web Apps

- June 28, 2018 3 MIN READ

One of the common strategies for improving engagement with your audience is to release an interactive, native app for their mobile devices. Indeed, most people will happily head over to Google Play or Apple’s App Store and start searching. While there’s nothing wrong with providing an app in this way, it may not be your… Read more »

Digital

Google Adwords: Setting up for success

- June 1, 2018 3 MIN READ

Google AdWords is one of the most powerful tools you can use in digital marketing campaigns. If you haven’t used it before some of the technical aspects can take a bit of experimentation to achieve the results you want. In this article, we’ll have a brief look at how to use Keyword Matches. The way… Read more »

Digital

8 reasons your content isn’t getting shared

- May 25, 2018 3 MIN READ

One of the frustrations about producing online content is that sometimes we just can’t get the coverage we were hoping for. Sure, we can do all the right search engine optimisation to get our content indexed in search engines but sometimes what we’re really after is for our content to be shared among our target… Read more »

Digital

Digital marketing tips: the power of negative keywords

- May 8, 2018 3 MIN READ

Most people engaging in digital marketing will already be aware of the importance that keywords play in their search engine optimisation. The idea is that we tailor our content to target short-tail and long-tail keywords since these appear in search queries when people are looking for something online. When people use the words or phrases… Read more »

Digital

Understanding linkless link building

- May 4, 2018 4 MIN READ

Historically, a significant part of Google’s search ranking algorithms relied on links as a way of determining the trust level of a website. However, after many years of dubious link schemes’ continued evolutions to try and outsmart Google and Bing, links are no longer necessarily trusted. This led to Google’s PageRank tool being retired from… Read more »

Digital

How to create Blogs that increase ROI

- April 3, 2018 3 MIN READ

Return on Investment (ROI) is an important aspect in measuring the effectiveness of your blog. It’s important to understand that how it’s measured depends a lot on what your campaign objectives are. What are the results you are looking for? Is it conversions you are after? Is increasing revenue is your primary objective? Or maybe… Read more »

Digital

Solve your customers’ problems with Voice Search

- March 23, 2018 3 MIN READ

The tremendous growth of mobile devices has brought with it significant changes in how we use the internet. It’s also meant huge changes in the way we develop and serve content online. Most of us are now aware of the importance of using a mobile-first strategy to produce responsive content. The combination of newer hardware… Read more »

Digital

Top tip for measuring SEO metrics

- March 17, 2018 3 MIN READ

Metrics will be familiar for most business owners. In the same way, that there are metrics for finances e.g. return on investment, liquidity ratio etc., there are also metrics that are extremely useful for digital marketing purposes. But if you’re not a marketing expert you might be stuck on knowing which metrics are most important… Read more »