Many readers of my articles host their websites on WordPress and so today I want to give you my recommendations of the top 10 essential WordPress plugins to add to your business website. I will show you what each of them can offer you – from interactivity to better security and help with SEO. Yoast… Read more »
The use of video content has grown significantly in recent years and forecasts predict that it will become increasingly important in the coming years. As online marketers we need to embrace the use of video as an integral component of our campaign strategy, especially on small mobile devices where video content is able to be… Read more »
These days most business owners should be well aware of the security and privacy risks associated with using the internet. Small businesses use more and more online tools and we’re all used to logging in with passwords to the services that we use online. However, the more services we embrace, the more complacent we become… Read more »
When it comes to marketing your business online there are countless tools and services you can use. If you’re a startup chances are you have a tight budget. Luckily, many of them are either completely free or offer introductory features for free! Let’s look at some of easy ways to get started with establishing a… Read more »
Over the last few years the streaming of video content online has risen dramatically, and it’s predicted that this will increase in the next few years. For many, streaming video is much easier than reading text, particularly if they’re using a small-screen mobile device. That means that if you’re serious about marketing products and services… Read more »
Some people put off email marketing due to the intimidation factor. Writing sales emails requires carefully worded text free from spelling and grammatical errors as well as a degree of creative thinking. These skills are essential to having your business be perceived positively and looking professional. However, such things do not come naturally to everyone.… Read more »
If you’ve gone to the trouble of developing great content you’ll want it to appear at the top of search results. Getting on that first page of results is key to reaching the biggest audience possible. These days search engines are so accurate at matching user intent with the right content that it is rare… Read more »
If you’re about to start building a new website one of the best things you can do is to start implementing search engine optimisation (SEO) in the design phase. To get you started, we’ve taken the most important SEO factors and broken them down into easy-to-implement steps. 1. Hosting Before you do anything else you… Read more »
As part of your digital marketing strategy, you’ll already be posting awesome content on a regular basis. But you may have noticed that there’s a time lag between when you post and when those updates appear in search results. That’s because in order for your new content to appear it has to be re-crawled by… Read more »
One of the underlying technologies that plays an important role in how efficiently the internet works is caching. As the name implies, it is simply the temporary storage of files such as html pages, images, and other resources to reduce the number of times we have to request the original. As long as we limit… Read more »
If you’ve invested time and effort in developing content you want to be sure that your work is achieving your objectives. Measuring the success needs to be considered from three points of view – your objectives, the content itself, and whether your search engine optimisation techniques are working effectively. Let’s explore each to better understand… Read more »
The internet has brought with it amazing opportunities, but it also has a darker side and one of the biggest issues is anonymity. We all want the right to privacy online, but that same anonymity can also hide the actions of malicious people online. If you are a small start-up and you’re competing in a… Read more »
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