The rise of the consumer: Is 2022 the year the customer will take control?

To define customer engagement today, you need only to remember the famous quote from Walmart’s founder Sam Walton, “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else”, writes Kristen Pimpini (KP), Regional Vice President, ANZ, Twilio. A pandemic… Read more »