Sponsored posts on laptop

The difference between editorial, sponsored content and advertising

- November 29, 2021 3 MIN READ

As a startup or small business wanting to engage a PR (public relations service), it’s important to understand the difference between merit-based editorial, sponsored content and advertising and how all these can fit in your marketing strategy. Here’s how they work… The ins and outs of media coverage Public relations specialists help you achieve merit-based… Read more »

thought leader

Do you want to be a thought leader? Here is how to write pieces that pack a punch

- October 8, 2021 3 MIN READ

Small businesses are the backbone of the Australian economy but many small business founders dismiss their ability to position themselves as subject matter experts and ‘thought leaders’ who can enhance and add to wider industry debate and media commentary, Kathryn Van Kuyk, co-founder and co-CEO, Media-Wize Thought leadership is often left to big businesses and innovative… Read more »


How to leverage your customers for PR success

- April 12, 2021 3 MIN READ

Credibility can not be bought – it must be earned. When you’re building your startup or small business and trying to attract new clients, one of the ways people will judge your credibility is by looking at the customers you already have, writes PR expert and cofounder of Media-wize, Kathryn Van Kuyk. This is why… Read more »