PR. Potentially the two most misunderstood letters in the alphabet, but perhaps also the most powerful. And those who know business, know the power of them. Bill Gates has said that if he were down to his last dollar, he’d spend it on PR, and Richard Branson has said that it is infinitely more effective than… Read more »
Julia Loughlin is the founder and director of Echomakers, which helps small businesses to build their brands through coaching and consulting services in PR, communications and strategy.
With 10 years working agency-side for some of Australia’s recognisable brands including Telstra, ExxonMobil, Commonwealth Bank, Western Union and AGL, she is now dedicated to helping small businesses to speak up, share their stories and to be heard.