Building a media story for your brand is like baking a cake, writes PR specialist Jocelyn Simpson, from I Do My Own PR, it takes the right ingredients and good timing. PR is one of the most powerful weapons you have in your marketing arsenal. When your business appears in the media it’s like a… Read more »
Jocelyne Simpson is the co-founder of I Do My Own PR, an online tool that helps small businesses get in the media. She has 20 years PR experience advising and running PR accounts for some of the world's most loved brands like Coca-Cola, American Express, LEGO as well as countless startups and small businesses.