Marketing

The secret to successful marketing: repeat, repeat, repeat

- October 16, 2020 3 MIN READ

Surprisingly as it might sound, marketing and branding is often more about discipline than it is about creativity. One of the keys to successful marketing is the discipline required for consistency. Consistency of message. Consistency of medium. Consistency of tonality and consistency of your brand personality. Consistency ranks right up at Number One on the… Read more »

Marketing

Why tough times can be good times for smart marketers

- August 21, 2020 5 MIN READ

Why does a downturn in spending and confidence see many companies ‘retreat’ (cut their marketing budgets) in order to weather the storm? This strategy, of course, is an easy one to justify (especially by those responsible for finances) and has the added advantage of seemingly bolstering (some would say camouflaging), earnings by simply cutting marketing… Read more »