Email marketing continues to be one of the best ways to engage customers and drive revenue. You need the right content and the best tools to ensure you get the ‘click and read’ rather than the ‘tick and bin’. People are swamped with emails every day so how do you keep your subscribers interested past… Read more »
Jacqui McCallum is an accomplished writer and communications consultant although she prefers the term ‘strategic storyteller’. Jacqui started her career at Fairfax Media writing feature articles for The Age, The Financial Review and The Sydney Morning Herald. Jacqui is regularly published in Mamamia and has become a trusted ghostwriter for Australia's top executives.