social selling
Social Media

3 tips to ace your social selling game in 2024

- December 18, 2023 3 MIN READ

  It’s no secret that social media is an essential tool to help promote small-medium sized businesses. But as brands look to drive revenue growth and gain a competitive edge, many are now turning to social media as an end-to-end business driver through social selling. Harry Lowes, Director Mid-Market at Meta ANZ, explains the three… Read more »

Generative AI : a cat in a pink business suit witears a bow tie and sunglasses

How to leverage generative AI for creativity, productivity, and elevating customer service

- October 23, 2023 2 MIN READ

  In recent months, few things have ignited as much fascination amongst consumers and business owners alike as progress in Artificial Intelligence (AI). Notably, advancements in generative AI, which are products and services that allow individuals to effortlessly produce text, audio, and visual content using minimal prompts, explains Harry Lowes, Director Mid-Market at Meta ANZ … Read more »

A business owner is on front of a camera and selfie ring light demonstrating a product : short-form video concept.

How to unlock the potential of short-form video

- September 18, 2023 2 MIN READ

The growth of short-form video content (SFV) has been explosive and has transformed the way Australians interact with their family, friends and businesses. Small businesses are increasingly leveraging SFV to tap into trends, show a different side to themselves and connect with customers, writes Harry Lowes, Director Mid-Market at Meta ANZ. SFV offers a strategic… Read more »

Shopping with AI concept- hurdreds of shopping bags stuffed with goods

Want to make your holiday marketing a success? Try AI

- August 22, 2023 3 MIN READ

  As the end of the year approaches, business owners must prepare to face a unique set of obstacles. In contrast to last Christmas, when consumers were eager to splurge, the current economic landscape presents a challenging road ahead. With an elevated cash rate not seen in a decade and the highest inflation experienced in… Read more »

AI artificial intelligence ad targeting

How to use AI to increase sales and drive growth

- June 16, 2023 2 MIN READ

  Many of the businesses I speak with have asked what they can do with AI and what are the possibilities. But in reality, they already interact with AI. If you use any social media app, artificial intelligence already underpins much of what you see online, explains Harry Lowes, Director of Mid-Market ANZ, Meta. AI… Read more »

Magnifying glass over bullseye on target audience

How to identify your audience and target your ads

- May 19, 2023 3 MIN READ

  As a small business owner, finding effective ways to reach new customers is a constant challenge. Using personalised ads can help businesses to grow online and find new customers, or even connect with more of the people who are most likely to love your business, explains Harry Lowes, Director of Mid-Market ANZ, Meta. To… Read more »

Honey store owner using digital tablet

How to maximise your small business’ potential in the digital commerce landscape

- April 21, 2023 3 MIN READ

  With billions of users online, it may seem daunting, but digital commerce offers a massive opportunity to connect with potential customers and increase brand awareness, writes Harry Lowes, Director of Mid-Market ANZ, Meta. Take Kulani Kinis for example. The Australian swimwear brand saw a massive 7X growth in sales after increasing their digital marketing… Read more »