There is no doubt that you’ve seen AI appear in the news and come up in conversation. But how can AI help the average entrepreneur? asks Harry Lowes, Director of Mid-Market ANZ, Meta. Small and medium-sized businesses are constantly looking for ways to work smarter, not harder. In fact, over 90 per cent of… Read more »
Winning customers’ attention is key for any business looking to drive growth. Today, with the help of social media, it’s possible for businesses to attract positive attention with creative and compelling content that won’t break the bank, explains Harry Lowes, Director of Mid-Market ANZ, Meta. After all, people are increasingly using social media for… Read more »
Social media is changing the nature of online shopping as we know it – is your business keeping up? More than 56 per cent of shoppers between 18 and 40 say their mobile phone is the single most important shopping tool. As a brand, social media is a golden ticket opportunity for you to… Read more »
There are many great benefits to expanding your business internationally. Not only is it a great option to reach more customers but it’s also a fantastic way to deal with seasonality limits for your business. For business owners, the key to unlocking this growth may be reaching international markets through social and digital media… Read more »
It’s no secret that social media is an essential tool to help promote small-medium sized businesses. But as brands look to drive revenue growth and gain a competitive edge, many are now turning to social media as an end-to-end business driver through social selling. Harry Lowes, Director Mid-Market at Meta ANZ, explains the three… Read more »
The holiday season can provide huge growth opportunities for small businesses yet it can also equally feel like an uphill battle to compete with more mature businesses. Digital innovation can provide the answer to driving success and scaling your business during this lucrative time of year. But what are the ‘back to basics’ benefits… Read more »
In recent months, few things have ignited as much fascination amongst consumers and business owners alike as progress in Artificial Intelligence (AI). Notably, advancements in generative AI, which are products and services that allow individuals to effortlessly produce text, audio, and visual content using minimal prompts, explains Harry Lowes, Director Mid-Market at Meta ANZ … Read more »
The growth of short-form video content (SFV) has been explosive and has transformed the way Australians interact with their family, friends and businesses. Small businesses are increasingly leveraging SFV to tap into trends, show a different side to themselves and connect with customers, writes Harry Lowes, Director Mid-Market at Meta ANZ. SFV offers a strategic… Read more »
As the end of the year approaches, business owners must prepare to face a unique set of obstacles. In contrast to last Christmas, when consumers were eager to splurge, the current economic landscape presents a challenging road ahead. With an elevated cash rate not seen in a decade and the highest inflation experienced in… Read more »
The world feels like it’s moving quicker than ever, and new technology continues to shape how people and businesses interact. And yet, there’s comfort in knowing that one thing remains sure: The importance of connection, writes Harry Lowes, Director of Mid-Market ANZ, Meta. While we’ve moved beyond face-to-face interactions as the primary mode of… Read more »
Many of the businesses I speak with have asked what they can do with AI and what are the possibilities. But in reality, they already interact with AI. If you use any social media app, artificial intelligence already underpins much of what you see online, explains Harry Lowes, Director of Mid-Market ANZ, Meta. AI… Read more »
As a small business owner, finding effective ways to reach new customers is a constant challenge. Using personalised ads can help businesses to grow online and find new customers, or even connect with more of the people who are most likely to love your business, explains Harry Lowes, Director of Mid-Market ANZ, Meta. To… Read more »
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