Instagram is one of the best ways for a retailer to promote their products and grow their customer base. With shoppable Instagram posts launching in Australia earlier this year, it’s also becoming more popular as a sales channel. But if you’re putting time and effort into Instagram, you want results. Francesca Nicasio, a retail expert from… Read more »
Dealing with difficult customers can be…well, difficult, but it doesn’t have to be. With the right attitude and actions, you can effectively navigate these tricky customer situations and create (hopefully) a positive interaction or even a sale. Below are tips and insights to help you and your staff be more prepared to handle difficult shoppers. Have… Read more »
Promotions are always part of every retailer’s sales and marketing mix, and for good reason — they can drive sales and help you move inventory. But running promotions isn’t as simple as slashing prices or putting up a “SALE” sign on your window. To get the most out of them, you need to consider the… Read more »
You may think that Valentine’s Day is just for florists or gift stores, but it can be a big opportunity for all retailers. Plus, it’s the first consumer holiday of the year – so if you felt business slow down in January after Christmas, Valentine’s could be just the thing to give you a sales… Read more »
In the not-so-distant past, shopping in retail stores was straightforward: customers walked into a shop, found something they liked or was the right fit, and proceeded to the checkout. These days the retail journey isn’t that simple – customers use multiple channels and devices to research, browse, and buy. When we talk about different channels… Read more »
Every small business wants to make each year better than the last, so here are some ways you can build from last year’s performance to keep upping the ante. Upgrade outdated technology Examine the technologies you have in your business and see if any of them could use an upgrade. If you find that your tools are… Read more »
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