Marketing to millennials: a generation of inlfuencers

- July 15, 2020 3 MIN READ

My, how time flies! The first of those supposedly entitled, unmotivated, lazy, technology-obsessed, video-game-playing upstarts we call “millennials” are now into their mid-thirties. To the surprise of baby boomers and Gen-Xers, the majority of them are growing up to be responsible, hard-working adults who are part of a generational powerhouse that is not to be… Read more »


Don’t let your content marketing be lazy

- February 10, 2020 2 MIN READ

According to the Content Marketing Institute, 70 per cent of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58 per cent) and those without any type of strategy (56 per cent, 2015). To keep up with this frantic demand for content, it is… Read more »


Top retail tips to help stay competitive in 2020

- December 19, 2019 4 MIN READ

Australia’s retail industry has been facing some significant challenges over the past year, and unfortunately those challenges don’t seem to be going away anytime soon. Not only has the recent arrival of the retail giant Amazon created a new strain on Australia’s smaller retailers, but the rapid growth of retail technologies along with the increased… Read more »


7 ways to use Snapchat in your marketing strategy

- October 31, 2019 4 MIN READ

Launched in Australian in 2016, Snapchat was initially viewed as just another social app for millennials and Gen Z to share pictures with crazy filters. Yet it has quickly become another viable option for businesses to add to their marketing strategy. While currently, the majority of Snapchat users are aged 13 to 34, its reach… Read more »


5 key attributes of a great boss

- July 1, 2019 3 MIN READ

In order to be a successful entrepreneur and business owner, it is vitally important to cultivate strong leadership skills that will nurture the growth of both your company and your team. Here are five key traits of effective leadership that can help lay the groundwork for future success. Setting a clear example First of all,… Read more »


4 things to consider before starting your own business

- April 17, 2019 4 MIN READ

There are a variety of elements to consider before deciding to either start or buy your own business, writes  Faye Ferris, APAC sales and marketing director, Before taking the leap, here are four factors you should consider. It’s a marathon not a sprint The first step toward owning and running a successful business is… Read more »