Worldwide, there are 60 million businesses with active Facebook accounts. Four million of these currently utilise Facebook’s advertising platform (including Instagram). The majority of these businesses are small-to-medium-sized enterprises. A measured approach Whilst social media should be essential to your marketing mix, you do need to be clear on your objectives and have a grasp of… Read more »
Erica Stewart is the Founder and CEO of Hardtofind - Australia’s leading, award-winning curated marketplace, celebrating innovative design from the best small creative businesses in Australia.