The ACCC has called for urgent reforms to ensure social media platforms are more transparent and protect businesses and consumers from scammers
Social Media

Social media best practices in 2024

- December 4, 2023 2 MIN READ

  Social media users in Australia are some of the most active in the world, according to the latest SocialMediaNews report. Facebook is the lead platform, followed by YouTube, WhatsApp, Instagram and LinkedIn, so what does this mean for business owners in the coming 12 months? asks Elise Balsillie, Head of Thryv Australia. In addition,… Read more »

AI marketing

AI marketing tactics to help your small business

- October 6, 2023 3 MIN READ

  The AI conversation, which has exploded in the mainstream, is impacting the small business arena too. For small businesses, AI marketing in particular is gaining interest as a powerful and cost-effective tool that can help with building brand awareness and with garnering valuable insights into customer behaviours, writes Elise Balsillie, Head of Thryv Australia.… Read more »

raving fans: concept of loyalty

How to build fans and loyalty for your business

- September 1, 2023 2 MIN READ

With a crowded small business landscape and a strong competitive market, it’s hard to gain the attention of customers, let alone retain them. But the ultimate goal for any small business should be to build a strong base of loyal customers and repeat business, writes Elise Balsillie, Head of Thryv Australia. Sounds easy, doesn’t it?… Read more »

Man at desk pointing at alarm clock

How to minimise your last-minute tax time stress

- May 5, 2023 2 MIN READ

  As a small business owner, tax time can be one of the most overwhelming times of year but it’s never too early to start tax preparation, writes Elise Balsillie, Head of Thryv Australia. Paying your business taxes on time is important, but it’s the pre-deadline rush that can truly leave a business behind. Struggling… Read more »

Automated data blocks on laptop

How to use automation to boost your marketing efforts

- April 7, 2023 2 MIN READ

  When running a small business, marketing matters. Nowadays, having a website isn’t enough to effectively market your small business, so it’s important to build your business presence across a number of different marketing channels. This can be overwhelming for time-poor business owners but automation can help, writes Elise Balsillie, Head of Thryv Australia. Setting… Read more »