smiling business woman in orange shirt talks on the phone - concept telephone etiquette
Business Advice

7 steps to better telephone etiquette

- August 3, 2023 3 MIN READ

In this fast-paced digital world, where emojis have replaced handshakes and texts have taken over conversations, the humble telephone still holds its ground. Whether you’re running a small business or representing a big corporation, mastering phone etiquette can do wonders for your brand, writes brand specialist Debbie O’Connor. So, let’s take a look at some… Read more »

branding
Marketing

The 3 Ps of branding

- February 10, 2021 3 MIN READ

You’ve likely heard of the 4, 6 or even 7 Ps of a marketing mix. These extend from product, place, price, promotion, people and process to purple cow and even phone! And while those are all excellent points for marketing, they don’t quite hit the mark on branding, writes award-winning brand strategist Debbie O’Connor. Marketing… Read more »

brand building
Marketing

What is the difference between a Business and a Brand?

- October 29, 2020 2 MIN READ

Most people are very clear what a business is. They understand that it is the organisation that provides services or products to their target audience. When it comes to branding however, it appears that this topic is a little more shrouded in mystic, myths and misunderstanding, writes Debbie O’Connor. Business versus branding The reason is… Read more »

Experts

How to use the psychology of shapes in your branding

- August 24, 2018 3 MIN READ

Just as colour can affect our mood, so too can shapes… Shapes are around us and in everything that we see. But did you realise that we subconsciously connect emotions to shapes? In fact, shapes evoke certain emotions. For example, shapes with rounded edges are softer and more approachable, while shapes with sharp lines and… Read more »

Growth

Will branding and marketing benefit you?

- April 3, 2017 4 MIN READ

What exactly is marketing and branding? Marketing may contribute to a brand (whether good or bad), but the brand is bigger than any individual marketing campaign. Your brand is what stands the test of time after marketing has stampeded through the room. Whereas branding is the memory that comes to mind to the public about… Read more »