brand building

What is the difference between a Business and a Brand?

- October 29, 2020 2 MIN READ

Most people are very clear what a business is. They understand that it is the organisation that provides services or products to their target audience. When it comes to branding however, it appears that this topic is a little more shrouded in mystic, myths and misunderstanding, writes Debbie O’Connor. Business versus branding The reason is… Read more »