You’ve likely heard of the 4, 6 or even 7 Ps of a marketing mix. These extend from product, place, price, promotion, people and process to purple cow and even phone! And while those are all excellent points for marketing, they don’t quite hit the mark on branding, writes award-winning brand strategist Debbie O’Connor. Marketing… Read more »
Debbie is a brand strategist by profession and graphic designer by trade,
author of a children’s book and active entrepreneur. She is the founder of
multi award winning creative studio White River Design (WRD).