branding
Marketing

The 3 Ps of branding

- February 10, 2021 3 MIN READ

You’ve likely heard of the 4, 6 or even 7 Ps of a marketing mix. These extend from product, place, price, promotion, people and process to purple cow and even phone! And while those are all excellent points for marketing, they don’t quite hit the mark on branding, writes award-winning brand strategist Debbie O’Connor. Marketing… Read more »

Growth

Will branding & marketing benefit you?

- April 3, 2017 4 MIN READ

What exactly is marketing and branding? Marketing may contribute to a brand (whether good or bad), but the brand is bigger than any individual marketing campaign. Your brand is what stands the test of time after marketing has stampeded through the room. Whereas branding is the memory that comes to mind to the public about… Read more »