There is pressure on businesses to constantly reinvent themselves, creating new products or services, but sometimes a ‘less is more’ approach can actually lead to success, explains David Fish, founder of No Two Fish. The problem starts when there is a feeling of not having enough of something; not enough products to sell, not… Read more »
In my twenty-five years leading strategy across a range of advertising and marketing roles, I have pitched solutions with a combined value of several hundred million dollars and sat through thousands of sales presentations. I’ve seen great ideas fail to connect when the presenter and the idea gets lost in the slides more times than… Read more »
We have all been there, whether it’s at a conference, an event or even the all-staff Town Hall. At first, it feels slightly awkward; the nerves of the presenter clearly visible. Everyone hopes it’s just the pressure of the moment and it will soon pass. But as time goes on, it is abundantly clear that… Read more »
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