Business Advice

How to re-open your business successfully and attract customers

- November 13, 2020 6 MIN READ

Re-opening requires more than a return to normal. Businesses will still need to address the changes to economic activity, changing cultural norms, societal values and behaviours , writes customer loyalty expert Craig Cherry. To re-open and to out-manoeuvre uncertainty also requires a program of reinvention as confirmed by Accenture in 5 Priorities to help reopen… Read more »


5 important lessons you can discover in the sports section

- September 22, 2020 3 MIN READ

If you’re like most people, you’re probably keeping tabs on your favourite team and statistics. What’s surprising is that if you look closely, you can actually learn powerful business lessons from the weekend’s action, writes Craig Cherry, Managing Director of The Loyalty Zone. Here’s five reasons why you do actually want to read the sports… Read more »