Features

Why your business needs to be on social now more than ever

- June 4, 2020 2 MIN READ

With rapidly changing market conditions due to COVID 19, communicating with customers via social media has never been more important, writes social media guru Carissa Hill. It is imperative business owners embrace the instantaneous nature of social media to keep stakeholders and clients informed. Every business owner should have at least a pinned post on… Read more »

Features

Why you should build a personal brand alongside your business

- February 12, 2020 2 MIN READ

Every business owner should have a personal brand on social media because customers and clients connect with people, not products and services. It’s important for business owners because increasingly customers want to know the people behind the product. Consumers naturally trust individuals more than companies and organisations and feel more comfortable purchasing products from people… Read more »