Candice Gershun

When Candice was a young marketing graduate, her boss tasked her with the creation of a PR department. She specialised in orchestrating major PR campaigns and worked with giants like Activision, Ubisoft and Rockstar, later moving to the UK from South Africa and managing PR strategies for Disney across Europe. She moved to Australia and in 2013 founded Candice PR. With a passion for media relations, Candice thrives on amplifying brand visibility and driving sales, finding joy in clients' success. Candice PR has rebranded to Reconnect PR and continues to transform businesses and individuals through the power of publicity.

PR is an essential part of the marketing mix.
PR

How PR fits into the marketing puzzle?

- August 22, 2023 2 MIN READ

For someone new to the world of marketing, understanding where Public Relations (PR) fits into the overall marketing strategy can be enlightening. Among the four elements of the marketing mix – Product, Place, Price, and Promotion – PR plays a crucial role within the “Promotion” element, explains Candice Gershun founder of Candice PR. The four… Read more »

Features

How the Good Box is helping the city’s homeless

- April 1, 2019 2 MIN READ

Gali Blacher from Sydney and Maddy Jones from Brisbane co-founded social enterprise The Good Box in 2018 after noticing the isolation that the homeless community in Australia experience. Gali and Maddy realised that many city workers would not give to the homeless as they did not know where the money would be used or for what… Read more »