PR is an essential part of the marketing mix.

How PR fits into the marketing puzzle?

- August 22, 2023 2 MIN READ

For someone new to the world of marketing, understanding where Public Relations (PR) fits into the overall marketing strategy can be enlightening. Among the four elements of the marketing mix – Product, Place, Price, and Promotion – PR plays a crucial role within the “Promotion” element, explains Candice Gershun founder of Candice PR. The four… Read more »


How the Good Box is helping the city’s homeless

- April 1, 2019 2 MIN READ

Gali Blacher from Sydney and Maddy Jones from Brisbane co-founded social enterprise The Good Box in 2018 after noticing the isolation that the homeless community in Australia experience. Gali and Maddy realised that many city workers would not give to the homeless as they did not know where the money would be used or for what… Read more »