someone sitting on a couch using a remote to scan a QR code on a TV screen to make a shopping pruchase of a pair of shoes

Couch Commerce: How CTV is turning lazy lounging into lucrative shopping sprees

- May 24, 2024 3 MIN READ

In an era where digital innovation propels markets into the future – think content commerce and social commerce – the realm of Connected TV (CTV) shopping and advertising is experiencing a seismic shift, reshaping consumer behaviour and revolutionising traditional advertising strategies.  Billy Kinchin, Chief Product Officer, Vudoo explains everything business owners need to know about… Read more »