Good design is subtle. If it’s good, you shouldn’t really notice it, but if it’s bad it will stick out like a sore thumb. While there are a lot of elements that go into good design, typography is something that is often overlooked. Bhavani Lee, Associate Creative Director at VistaPrint, explains how choosing the… Read more »
Bhavani Lee is Vista Australia's Associate Creative Director. With over 15 years of experience in graphic design and art direction, Bhavani has worked across multiple areas of marketing, from digital and print media to packaging and branding. Bhavani is a champion of design and loves empowering small businesses to get creative with their marketing. She understands the balance between creativity and marketing is the key to attracting and connecting with customers.