Business Basics

Are you making these mistakes trying to secure customers in China?

- August 3, 2017 4 MIN READ

When targeting Chinese customers, it is essential to understand what drives them towards Australian made products or services. The Chinese market is more open than ever before and Chinese investors are more experienced in international dealings. Yet, culture remains one of the biggest obstacles in launching a successful marketing campaign or sealing a business deal.… Read more »

Business Basics

How did China become so ‘hot’?

- July 3, 2017 4 MIN READ

Anyone who has visited the country recently knows the growth in China is real, and very visible. In 1950 some 544 million people lived mostly in villages; by 2015, the population had ballooned to 1.38 billion people, with 56 per cent living in cities. The scale of construction being carried out to accommodate this population… Read more »

Business Basics

How to sell to the Chinese market

- June 24, 2017 3 MIN READ

In the big, fast-moving consumer goods company my wife works for, management devotes a lot of energy to their China strategy. Last year one of their products, a mosquito repellent for children, sold really well in China through Diagous (Chinese shopping agents). This year they produced more of the same product specifically for the Chinese market, and… Read more »