If you’re keen to secure media attention for your startup or small business, it’s important to understand the different PR tactics you can use, write Anthony Caruana and Kathryn Van Kuyk, co-CEOs and co-founders, Media-Wize. When buying PR services, either on retainer or as projects or freelance, it’s helpful to know about the common tactics… Read more »
Many small businesses fall into the trap of thinking that journalists who review products such as tech gadgets, food or beauty products are an extension of their marketing or sales team, write Anthony Caruana and Kathryn Van Kuyk, co-founders and co-CEOs of Media-Wize Journalists may agree to review your products or a food critic may… Read more »
As a small business don’t slip into the trap of thinking you don’t need an elevator pitch. Everyone in business needs an elevator pitch – that pithy summary of what you do, what benefit it brings to your customers and how you’re different, write Anthony Caruana and Kathryn Van Kuyk, co-CEO’s Media-Wize It’s more competitive… Read more »
Everyone needs an elevator pitch – that pithy summary of what you do and what benefit it brings to your customers. Don’t think because you run a small business you don’t need one, it’s more competitive than ever and being able to explain the value you provide, and your point of difference quickly is essential.… Read more »
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