It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out. The run for the hills mentality, slashing marketing and promotional budgets that are meant to boost the cashflow coffers, has the opposite effect, writes Annette Densham. What does… Read more »
Annette Densham is an award-winning PR specialist, which sometimes still surprises her, since she never won anything at school. But when she lost her cushy corporate comms role five years ago, she had to reinvent herself.
Starting her own PR agency – Publicity Genie – Annette uses her print journalism and corporate communications skills to help small businesses share their stories. These days, she is in thick of the small business journey working with entrepreneurs sharing stories worth telling.