Tools to power a small business’s public relations

- October 8, 2020 5 MIN READ

It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out. The run for the hills mentality, slashing marketing and promotional budgets that are meant to boost the cashflow coffers, has the opposite effect, writes Annette Densham. What does… Read more »


Leading through a crisis; how to hold your head high 

- May 6, 2020 4 MIN READ

As the world goes into meltdown, government’s scramble to do what is best for communities and some show their true colours,  a crisis such as coronavirus clears space for leaders to be a voice of reason and calm, especially for those in small business who are facing catastrophic repercussions to their economy, writes Annette Densham.… Read more »


Crisis planning in the time of coronavirus

- March 17, 2020 3 MIN READ

There is a reason we take out insurance – car, home, life, asset, health, pet – because we know at some stage in life, things will go pear-shaped.  Who wants to be caught with their pants down, unprepared, nowhere to turn when it does? Not I, said the fly… and neither should you, writes Annette… Read more »

women mythbusting

Myth busting: The truth about women in business

- March 10, 2020 4 MIN READ

Drive down almost any suburban street in Australia and chances are, behind the closed doors, there is a woman running a business. Amidst the hurly-burly of domestic life, family, friends and all the other demands, women are flocking to business like never before… almost 35 per cent of all business in Australia are run by… Read more »