Having engaging video content presented in the right way is vital. Here are a few tips to keep in mind when developing your retail video strategy.
Anne Russell is the Marketing Director for Australia and New Zealand at Brightcove, the leading online video platform provider. Anne brings more than 15 years’ experience in B2B marketing in the technology space. At Brightcove, Anne helps heads of Digital Marketing to successfully implement video into their marketing strategies, and offers media companies best practice advice for integrating online video to their product offering.
Prior to Brightcove, Anne held various senior marketing positions across the Asia and EMEA regions at organisations such as Adobe, IBM, NetApp and IR, helping to increase customer acquisition and business growth.