The majority of Australians would prefer to buy Australian-made goods than their overseas counterparts according to research by Roy Morgan.
Ninety per cent of Australians aged 14 and over, say they are more likely to buy products made in Australia. This is up 2 per cent from the previous survey in 2014. When it comes to products from our trading partners Aussies prefer New Zealand’s good over other nations, with 60 per cent of Australians saying they would buy Kiwi-made products. However, the biggest improvement in shopper sentiment over the last four years was for products from Canada. Now 54 per cent of Australians aged 14 plus are more likely to buy products made in Canada up from 45 per cent four years ago.
Australian consumers are also much more likely to buy products manufactured in other countries that comprise some of Australia’s leading trading partners compared to 2014 including the UK (up from 55% in 2014 to 60% now), the USA (56% to 59%), Germany (48% to 55%), Japan (49% to 55%) and Korea (29% to 33%). All of these five countries are within Australia’s top 10 leading trading partners in 2017/18.
Interestingly when it comes to our largest trading partner, China, only 34 per cent of Australians aged 14 plus said they would bey Chinese made products, down 1 per cent from 2014. Despite viewing the Chinese Australia Free Trade Agreement as a positive, the majority of Australians are reluctant to buy Made in China Products. The exception to this rule are clothes and electronics, with over a third of Australians (34 per cent) more likely to buy Chinese-made clothes, although this is less than half the 76 per cent that are more likely to buy Australian-made clothes.
Similarly, there are 29 per cent of Australians that are more likely to buy Chinese-made electrical goods just fewer than half of the 62% of Australians more likely to buy Australian-made electrical goods.