Aussies set to splurge on sweet treats and travel this Easter

- March 18, 2024 2 MIN READ


Australian families are gearing up to indulge in festive treats as Easter approaches despite ongoing cost-of-living pressures.

According research by the Australian Retailers Association (ARA) in collaboration with Roy Morgan, Australians are projected to spend a staggering $2.05 billion on Easter goodies, marking a notable increase of 23.5 per cent from the previous year.

This surge in spending reflects a growing trend, with 17.3 million Australians planning to attend Easter festivities—a significant rise of 1 million compared to last year.

Easter now a retail event

Paul Zahra, CEO of the ARA, suggested Easter is now a cornerstone event in the retail calendar.

“Easter remains a marquee event on the retail calendar, with research showing a substantial increase in both the number of Australians participating and the overall expenditure,” Zahra remarked.

Zahra said despite economic challenges, Australians are eager to embrace the spirit of the season. Victoria leads the charge in Easter spending, followed closely by New South Wales.

While increased spending on Easter treats is a welcome trend for retailers another trend has emerged in the data – a surge in Easter travel expenditure.

Aussie holidays to fuel spending spree

Holidaymakers are projected to spend more than $9.6 billion on Easter travel this year, an uptick of $500 million compared to the previous year. While domestic travel still dominates, overseas trips are experiencing a resurgence, comprising 13 per cent of holidaymakers’ plans but contributing significantly to overall spending.

Zahra commented on this shift, stating, “Whilst overseas travel only accounts for 13 per cent of holidaymakers’ plans, it makes up $3.8 billion of the overall spend.” He further added, “This of course, comes at the cost of domestic spending, which is down $600 million on last year.

Overall holiday spending has increased, but Australian businesses, for the most part, won’t be the beneficiaries.”

Who’s spending?

The research also highlights the changing demographics of Easter holidaymakers, with over 70 per cent falling into the 18-49 age bracket.

Zahra said despite fewer Australians opting for domestic travel, those who do are willing to spend more, with the average expenditure on Easter holidays rising to $2,053, up 7 per cent from the previous year.

Regarding regional spending, Queenslanders are poised to lead the pack, with an average expenditure of over $2,800 on their Easter holidays, followed by Victorians and those in NSW.

Overall, it’s good news for retailers in holiday destinations who are likely to benefit from the uptick in Aussie’s spending habits this Easter.

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